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MITHAI
India's premium mithai boom: How traditional sweets are getting a premium makeoverIndian mithai is transforming from traditional sweets to premium offerings. Consumers now seek quality ingredients and attractive packaging...- 'Sometimes the biggest promotion is...': Employee leaves Rs 38,000 corporate job to sell chai, now he earns Rs 1.8 lakh per monthA former call center employee quit his steady job to sell tea. He invested his own money and opened a roadside stall for business. The stal...
- Atelier Expressions aquires majority stake in Delhi based mithai brand KhoyaAtelier Expressions will acquire a majority stake in Khoya, the handcrafted mithai brand. This significant transaction is expected to be co...
- TVS VENU's Atelier Expressions to acquire majority stake in Delhi's luxury mithai brand KhoyaAtelier Expressions will acquire a majority stake in Khoya. This luxury handcrafted mithai brand was founded by Sid Mathur in 2016. The tra...
- Raising the bar: Saying it with chocolates, from pastries to perfumeChocolate is a versatile ingredient celebrated for its intricate taste and diverse forms. It's integrated into an array of products, from b...
- Reshaping India’s laddoo scene with craft and care: Meet The LaddoowalaThe Laddoo Wala redefines Indian gifting by blending heritage with modern sensibilities. Founded on a passion for India's sweet legacy, the...
- R Madhavan was told to follow this formula, the film crashed badly & that’s when he decided he would never...Following his breakthrough in 'Alai Payuthey', R Madhavan was advised to emulate Rajinikanth's rural appeal for superstardom. He chose a fi...
- In 1912, a wrestler got bored of eating ghee & milk every day. Then one day, a simple kitchen experiment led to the creation of one of world's most loved mithaisDiscover the fascinating history of dodha barfi, a beloved Indian sweet believed to have been created by a Punjabi wrestler more than a cen...
- In 1947, after Partition, many who came to Delhi with little to their name survived on this dish; today, it is the city’s most-loved breakfastDelhi's beloved chole bhature owes its rise to the 1947 Partition. Punjabi refugees, rebuilding lives in the capital, found sustenance in t...
- Missed JEE Advanced by 2 marks, now ISRO scientist: Meerut youth who studied on YouTube without costly coaching will help power India’s space programmeMissing JEE Advanced by a mere two marks didn't deter Meerut's Sanket Kumar. He self-studied, aced the exam the following year, and joined ...
- He used his airline to rescue refugees from Pakistan, donated 300 acres to India: Meet the Tamil Nadu Padma awardee who gave everything to the nationTamil Nadu industrialist Dr. R.M. Alagappa Chettiar, a visionary beyond business, utilized his private airline for crucial refugee rescue o...
- How a fruit born out of 1992 experiment is helping farmers earn Rs 10–12 lakh per acreMahabaleshwar strawberries have become a symbol of Maharashtra's agricultural innovation, growing from a seasonal fruit into a thriving ind...
- In 1981, when ISRO carried its APPLE on bullock cart for just Rs 150, the world laughed; Today, the same story is hailed as a masterstroke of innovationIndia's space journey began with innovation. In 1981, the APPLE satellite mission highlighted ISRO's resourcefulness. Engineers used a bull...
- Haldiram's new diner to bring mithai, namkeen to London's Leicester SquareHaldiram's is launching its first UK restaurant in London's Leicester Square next Thursday. The eatery aims to introduce Indian sweets and ...
- Unusual impact of silver's rally: No silver lining for mithaiPrices of vark, the edible silver leaf used to garnish mithai, have doubled this year to around Rs 1,400 for 150 sheets, forcing confection...
- Purabi Dairy enters traditional sweets market, links new venture to farmer growth in AssamPurabi Dairy, Northeast India's largest dairy cooperative, has launched its own range of traditional Indian sweets. This new venture, Purab...
- Diwali mithai bullies can stuff themselvesDuring Diwali, there is excessive consumption of mithai leading to potential health risks like diabetes. Traditional enthusiasm for sweets ...
- From sandesh to double ka meetha, Indian mithai is all about innovation and influencesLuxury mithai is being redefined with high-quality, centralised production, packaging and inventiveness.
- Indian 'Mithais' add sweetness to Diwali flavour; focus on hygiene, new flavoursMithai makers focus on hygiene, new flavours to take on confectionery brands in gifting market.
- MithaiMate, India’s first branded sweet delivery serviceThe four founders of MithaiMate always had an appetite for the sweet things in life. Today, their toothsome biz idea enables parents, child...
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