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INFLUENCER MARKETING
Colleges bet on 'influencer' majors; critics ain't happyArizona State University launched a new bachelor's degree in content creation, sparking debate. Many universities are now offering similar ...- How Bill Ackman’s $14,000 Harvard job led him to Warren Buffett’s investing philosophy and eventually built his billion-dollar careerBill Ackman's journey began with a modest college sales position at Harvard University, earning $14,000. His foray into real estate quickly...
- MCX launches crude sunflower oil futures contractMCX has launched futures contracts on crude sunflower oil to help market participants manage price volatility and exposure to global supply...
- Cosmic Turning Point: 4 Zodiac Signs May See Sudden Changes in Love, Career and FinancesA major astrological window from August 14–17, 2026 could bring meaningful changes for Leo, Sagittarius, Libra and Aries. Mercury-Jupiter a...
- Global Market: Taiwan dollar surges to one-month high as foreign flows boost currencyTaiwandollar surged 0.5% to a one-month high as foreign investors poured funds intolocal equities. The move reflects stronger capital inflo...
- MCX launches crude sunflower oil futures contracts to strengthen edible oil price risk managementThe Multi Commodity Exchange of India has launched crude sunflower oil futures contracts. This move aims to provide risk management options...
- Euro zone bonds little changed as oil prices steadyEuro zone bond yields showed little movement on Thursday, coinciding with steady oil prices. Recent U.S. inflation data has lessened the ma...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Sebi sees no manipulation in closing auction sessions so far, says Tuhin Kanta PandeyThe Securities and Exchange Board of India has confirmed that no manipulation exists within the newly established closing auction system. T...
- Quote of the day by Richard Thaler: "If we use prediction as the measure of a model, traditional finance makes precisely wrong predictions"Richard Thaler challenges traditional finance’s rational-investor assumption, arguing that psychology, emotions and behavioural biases shap...
- Rupee nudges up on RBI intervention; investors eye inflation dataThe Indian rupee finished the day marginally higher, propelled by ongoing tensions in the Middle East. Continuous interventions from the ce...
- Global Market: China stocks rise as tech shares lead gains ahead of US CPIChinese stocks edged higher as technology shares led gains, helping offset investor caution over geopolitical tensions and the upcoming US ...
- Euro zone bond yields rise as oil climbs on Hormuz doubtsBond yields in the Euro zone saw an uptick as oil prices surged, triggered by U.S. President Donald Trump's stance on Iran. The chances for...
- When the right audience is listening, partnerships become a strategic advantageFor brands targeting business decision-makers, visibility alone is not enough. Bosch’s partnership with ET demonstrates how credible platfo...
- Psychology explains why some people are better at negotiating their salarySuccessful negotiation is deeply rooted in psychological elements rather than mere talent. Self-assurance and thorough preparation play cru...
- Project Sudarsan: How Sebi is using AI to police finfluencers with 60% of investors trusting their adviceSebi is stepping up its use of artificial intelligence to monitor misleading financial advice on social media. Its Project Sudarsan tracks ...
- Global Market |Bank of Japan signals vigilance on Yen weakness, keeps door open for rate hikesThe Bank of Japan monitors yen weakness closely, with Governor Kazuo Ueda highlighting its impact on import costs and inflation. While shor...
- US stock rally faces inflation test as investors weigh Fed rate pathUS stocks’ technology-led rally faces a crucial test this week as investors await inflation data for clues on the Federal Reserve’s interes...
- IP protection, FTA utilisation, contractual safeguards’ integration key for Indian exporters: ReportIndian exporters need to integrate intellectual property protection with FTAs, customs, compliance, contracts and supply chains before ente...
- Clean social image makes stars the new heroes of the ad worldAdvertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for e...
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