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INDIAN CONSUMER BEHAVIOUR
Rs 2 lakh crore bonanza: GST's one-year old tax gift showing up in cars, TVs and revenuesGST collections show economic activity holding up after the overhaul. Consumers are upgrading to better products and larger screen televisi...- Dish TV’s Vzy launches linear TV streaming with 200+ channels, 29+ OTT platformsVzy, an entertainment platform from Dish TV, has launched Linear TV Streaming. This new app combines over 200 live television channels with...
- The muddled class: The middle class is becoming too large and too diverse to offer a clear view of the consumerIndia's middle class now forms a majority, making income categories less informative. Household consumption patterns shift significantly af...
- UPI vs credit cards - How India's payments system is boosting savings and benefitting multiple stakeholdersThe Anglo-Saxon economies of the US, United Kingdom and Australia show a reduction in household savings rates along with a growth in credit...
- Global funds, same tech bet? The diversification trap Indian investors may missMany Indian investors mistakenly believe they diversify their portfolios by adding foreign countries. However, numerous global indices ofte...
- The rise of asset-backed borrowing in India's credit ecosystemAsset-backed borrowing is gaining traction in India's credit market, particularly through gold-backed lending, which provides essential liq...
- “Gold loans are no longer just for rainy days”; Experian India's Manish Jain on why demand is risingManish Jain, Country Managing Director, Experian India, discusses the growing demand for gold loans, the lower risk of over-leveraging with...
- Once bitten, never shy: India’s Apple iPhone obsession grows and growsThe iPhone 18 launch is revealing more than just India's appetite for premium phones. As buyers queue for the latest Pro models, Apple’s In...
- India needs to fix travel experience to attract more foreign tourists, Nikhil Kamath ignites tourism debateTo increase the number of foreign visitors, India should improve the tourist experience upon arrival. Experts highlight the importance of r...
- 3BHKs emerge as top choice for Indian homebuyers, Rs 90 lakh-Rs 1.5 crore the preferred budgetIndian homebuyers increasingly prefer larger three-bedroom homes, with nearly half of respondents opting for this configuration. The Rs 90 ...
- Scientists find a smarter way to make drinking water from seawater — and the leftover salt could help supply lithium for future electric car batteriesScientists developed a solar desalination system that turns seawater into fresh water. This innovative technology solidifies leftover salt ...
- Explainer -- India's UPI MDR shake-up: What changes and why it mattersIndia will soon introduce a merchant discount rate on UPI payments. This fee applies to transactions exceeding two thousand rupees with mer...
- Credit for the next 50 crore: How PhonePe’s new co-branded cards target India’s underservedAt GFF 2026, PhonePe unveiled a suite of co-branded credit cards with HDFC Bank and SBI, plus the Wishcard for consumers with limited or no...
- Google India, JioStar bring AI-powered Search into prime-time fictionGoogle India and JioStar have partnered to bring Google Search’s AI Mode into popular Hindi TV shows Anupama and Yeh Rishta Kya Kehlata Hai...
- As private wallets begin to open, India's big future bet takes offIndia’s Rs 1 lakh crore RDI programme is beginning to unlock venture capital flows into deeptech, marking a shift in the country’s attempt ...
- Why professional haircare is emerging as India’s next big beauty playThe landscape of India's salon industry is evolving dramatically, moving past conventional services. Consumers now crave bespoke hair and s...
- Brand Growth Strategy 2026: How businesses can turn visibility into long-term influenceA strong brand story can lose impact if it reaches the audience only once. Businesses are increasingly looking at ways to extend important ...
- WION launches conference series on business, technology and geopoliticsWION is set to unveil an exciting series of conferences aimed at fostering global business and policy dialogues. These summits will gather ...
- BharatPe unveils BharatPe Flex at Global Fintech Fest 2026, brings credit into everyday UPI paymentsBharatPe unveiled BharatPe Flex, a new consumer credit offering built on UPI. This innovative product allows users to access credit limits ...
- PM Modi's call to cut gold purchases & 15% tax change India's import numbersModi’s renewed call to curb gold purchases comes as the government seeks to reduce India’s gold import bill and put some of the estimated 3...
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