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HOUSEHOLD CONSUMPTION PATTERNS
The muddled class: The middle class is becoming too large and too diverse to offer a clear view of the consumerIndia's middle class now forms a majority, making income categories less informative. Household consumption patterns shift significantly af...- Psychology says people who can afford expensive restaurants but still feel uncomfortable there may be carrying an older money ruleLuxury settings often signal exclusivity and status through the entire experience. Everything from the lighting and style of service to the...
- From homes to high-rise buildings: Vectus’ approach to water storageVectus presents an extensive selection of water tanks, ranging from 100 to 30,000 liters. These tanks cater to various installations includ...
- Horoscope Today, September 18, 2026: Smart Decisions, Stronger Connections and Practical Growth Shape the Day for All Zodiac SignsAccording to the traditional Vedic astrological interpretation for Friday, September 18, 2026, the day carries a meaningful progression fro...
- Japan’s centenarian population crosses 100,000 for the first time, with nearly 90% women. What makes them live so long?Japan has reached a remarkable milestone with over one hundred thousand centenarians, showcasing its aging population. Notably, almost nine...
- Austin weatherized 625 homes for low-income customers in 2021; Austin Energy estimated 687.5 MWh of annual savings after insulation, sealing and AC workAustin Energy's weatherization initiative has made a notable impact on energy efficiency within low-income households. By providing no-cost...
- “Whether we leave anyone behind”: Sameer Nigam’s blueprint for PhonePe’s second decadeAt Global Fintech Fest 2026, PhonePe founder‑CEO Sameer Nigam framed the company’s first ten years as the construction of India’s financial...
- India's retail credit market shifts to rural, GenZ borrowers via digital platformsYounger consumers and rural households are driving India's retail credit market growth. These aspirational borrowers now account for most n...
- The big Gen Z market taking over how India spends, saves and strategisesIndia's youngest generation now leads consumption spending with unique preferences. Gen Z's influence is reshaping brand strategies and inv...
- The snack twist to India’s three meals a day has a ₹1 lakh crore hidden opportunityIndia's culinary habits are shifting, with a marked preference for convenient and health-conscious snack choices over traditional meals. Th...
- ‘Pulse’ check: How PhonePe is turning transaction data into market intelligenceIn an exclusive conversation with The Economic Times, PhonePe’s Karthik Raghupathy explained how PulsePro was born out of demand for postal...
- Bengaluru earns, Chandigarh spends, Chennai borrows the most, Delhi is India’s biggest market: Study shows where Indians earn, save, spend and borrow the mostBengaluru tops the charts for household income and savings among India’s major cities, while Chennai records the highest debt-to-income rat...
- A PhD student used shredded baby diapers in a prototype Indonesian house; 27% of its non-structural concrete blocks contained diaper waste, totaling about 3,700 poundsAn extraordinary house in Indonesia has creatively utilized nearly 3,700 pounds of discarded diapers. This unique construction method incor...
- In 1993, Taiwan collected 70% of its trash while recycling virtually none. 33 years later, paid bags, musical trucks and sorting helped drive recycling to 55% nationwideTaiwan’s experience therefore challenges the idea that recycling depends mainly on individual environmental enthusiasm. People certainly ne...
- Nestlé backs India’s front-of-pack labelling push, seeks science-based approachNestlé's global CEO welcomed India's mandatory front-of-pack labelling proposal. He suggested manufacturers contribute to making the progra...
- A Manhattan office building began freezing water at night; the stored ice now helps cool it during peak summer demandIn the heart of Manhattan, Eleven Madison Avenue has adopted an innovative cooling method utilizing an ice battery. This system freezes wat...
- Psychology says people who never throw food aren't just saving money: What this behavior reveals?Psychology says people who never throw food aren't simply being difficult or overly frugal. Their behavior may be linked to fear of scarcit...
- In 2024, scientists tested a zigzag-shaped wall prototype; it was up to 3.1°C cooler than a conventional radiative-cooling wall in outdoor testsEngineers have created a groundbreaking zigzag wall that cools itself through a unique design. This structure lowers its temperature by dir...
- A fridge in the wrong part of your home may quietly consume more electricity; researchers explain whyRefrigerator placement significantly impacts household electricity bills. Room temperature around the appliance is the primary driver of en...
- From kirana to currency: Small towns are scrambling for dollarsSmall towns now lead India's foreign exchange demand, surpassing major cities. This shift indicates rising prosperity and global lifestyle ...
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