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ENERGY DRINKS CATEGORY
India orders Pepsi, Red Bull, Monster and others to drop ‘energy drink’ label despite industry protestsIndia's food regulator has mandated that beverage brands discontinue the 'energy drink' label. This directive entails a compliance period o...28 Jul, 2026, 06.53 PM IST- Coca-Cola India set to enter zero-caffeine market; to introduce global brand Coke Zero-Caffeine Zero-SugarCoca-Cola India is preparing to launch Coke Zero-Sugar Zero-Caffeine with local manufacturing, marking a new phase in the cola wars as dema...28 Jul, 2026, 07.37 AM IST
- Beverage makers fail to get any relief from FSSAI on energy drinks misbrandingFood regulator FSSAI has given beverage companies, including PepsiCo and Reliance Consumer Products, 90 days to remove the term "energy dri...27 Jul, 2026, 09.22 PM IST
- FSSAI suspends license of Punjab-based Rehaan Healthcare for breach of norms at manufacturing unitThe FSSAI has suspended Rehaan Healthcare's license after finding serious rule violations. The company's manufacturing unit was found in an...24 Jul, 2026, 06.18 PM IST
- FSSAI suspends Rehaan Healthcare licence over serious food safety violationsFSSAI has suspended Rehaan Healthcare’s licence after inspections revealed serious violations at its health supplements and nutraceutical m...24 Jul, 2026, 11.08 AM IST
- Geopolitics biggest threat to FMCG: Wipro Consumer MD Kumar ChanderGeopolitical tensions and rising crude oil prices are the primary concerns for India's consumer goods sector. Demand is improving, supporte...22 Jul, 2026, 12.38 AM IST
- The real reason why Coca-Cola wants to become more Coca-ColaCoca-Cola's global brand refresh is more than a design update. The beverage giant is strengthening its iconic identity to protect pricing p...21 Jul, 2026, 02.38 PM IST
- Whisky, cars and more: What gets cheaper as India-UK FTA kicks inIndia UK Free Trade Agreement: The India-UK Comprehensive Economic and Trade Agreement is now in effect. Nearly all Indian exports will gai...15 Jul, 2026, 05.57 PM IST
- Red Bull, Sting, etc. not recognised as 'energy drinks', says food regulator FSSAI as it issues notices over misleading claimsIndia's food regulator, FSSAI, has issued notices to several beverage brands for misbranding and misleading claims about their "energy drin...04 Jul, 2026, 08.58 AM IST
- Energy drinks or sports drinks? : Top neurologist explains the key difference you’re missing and how it affecrs your bodyHyderabad neurologist Dr. Sudhir Kumar clarifies that energy drinks primarily offer caffeine and sugar, not true energy for workouts. He em...03 Jul, 2026, 07.17 AM IST
- Red Bull, Campa, Monster and other beverage cos get notices over 'energy drink' claimsIndia's food regulator, FSSAI, has cracked down on major beverage brands like Red Bull and Monster, issuing notices for using the 'energy d...03 Jul, 2026, 12.25 AM IST
- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...02 Jul, 2026, 05.21 PM IST
- FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, PepsicoFood Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...01 Jul, 2026, 09.02 PM IST
- Chocolate, juice, noodles, tofu, protein powder, cooking oil, water & more under FSSAI action; Here's which brands were called out for misleading claimsIndia's food regulator, FSSAI, has cracked down on numerous food businesses for making misleading claims on product packaging. Companies ar...26 Jun, 2026, 12.12 PM IST
- Consumer staples sector to face growth normalization in 2nd half of 2026, updates on pricing power and channel efficiency eyedConsumer staples growth momentum is likely to moderate in the second half of FY27 as GST-related benefits phase out and high base effects s...10 Jun, 2026, 02.07 PM IST
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....09 Jun, 2026, 07.42 PM IST
- Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...03 Jun, 2026, 10.48 AM IST
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