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Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...- India's GCC rise is transforming workplace strategy, says Table Space Chairman & Co-CEOIndia's Global Capability Centres are transforming multinational operations beyond cost considerations. Enterprises now prioritize talent a...
- No television, cut-out ceiling, Italian marbles: Virat Kohli’s Rs 32 crore Alibaug holiday home is an 8-acre sanctuary designed for slow livingVirat Kohli's Alibaug home blends nature and serenity, offering a peaceful retreat. This 32-crore property emphasizes natural light and bio...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- Why reaching the right audience matters more than reaching everyoneReach alone no longer defines marketing success; relevance does. This piece argues that engaging decision-makers matters more than mass imp...
- Advit Jewels shares list at 37% premium over IPO price on NSE, BSEAdvit Jewels shares made a blockbuster stock market debut on Wednesday, listing at up to a 36% premium over the IPO price after the issue w...
- Advit Jewels IPO Day 3: Issue subscribed 213x on strong retail, NII demand; GMP hints at 40% listing gainsJaipur's Advit Jewels IPO is witnessing overwhelming investor interest, subscribed over 212 times by day three, with a significant 40% grey...
- Advit Jewels IPO Day 2: Issue subscribed over 20x, GMP signals 41% listing gains. Should you bid?Jaipur-based Advit Jewels' IPO is seeing massive investor interest, subscribed over 20 times on day two with a strong grey market premium. ...
- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- Nutrition brand TruNativ closes $30 million round with OrbiMed Advisors LLCClean-label nutrition brand TruNativ has secured $30 million from OrbiMed Advisors LLC to boost distribution, expand its product range, and...
- As flagship costs rise, realme is betting on battery life with the new P4R 5GSmartphone makers are rethinking priorities due to rising component costs. Realme is stepping back from flagship devices to focus on user n...
- PhonePe launches AI-powered SmartPages to help merchants go online in 10 minutesPhonePe has introduced SmartPages, an AI tool for merchants. This innovation allows businesses to build payment-ready webpages in under ten...
- Xiaomi 17T review: Value smartphone done rightThe Xiaomi 17T strikes a balance between performance and camera capabilities, offering a well-rounded premium smartphone experience. While ...
- Everything Google announced at The Android Show: Googlebook, Android 17 new features, Gemini AI and moreGoogle is making Android an intelligence system powered by Gemini. New Googlebook laptops will combine Android and ChromeOS. Android Auto g...
- Insurance companies see a growth path in ecommerce, fintech embedded modelsEmbedded insurance is expanding in ecommerce and fintech, with payment and online retail platforms bundling protection for merchants. Start...
- 91Springboard opens 300-desk platinum hub at Gurugram's Vatika TriangleThe Platinum brand offers a premium workspace experience, in addition to an innovative modular layout and moveable furniture that can be cu...
- Lenovo plans to double India smartphone production to 10 million unitsThe company also plans to export from its existing facility in Chennai and will add more models from both brands to be made locally.
- UAE Exchange teams up with NICE Actimize to check crimeGlobal remittance and foreign exchange brand UAE Exchange has joined hands with financial crime solutions provider NICE Actimize.
- Arvind Ltd to set up 240 shops, eyeing Rs 400 crore through this bizAhmedabad-based vertically integrated textiles player Arvind Ltd is eyeing a business of Rs 400 crore through this business.
- Tata Docomo, Alcatel launches handsetTelecom services provider Tata Docomo along with telecom equipment maker Alcatel on Wednesday announced the launch of their first co-brande...
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