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CREATOR ECONOMY INDIA
AnyMind Group launches AnyCreator Stream in India to help creators monetise live audiencesAnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...
Homegrown talent, MCC footprint to make India a global content production hubIndia could emerge as a global content production hub by combining its growing AI capabilities, creative talent and expanding media global ...
YouTube Income: India's creator economy needs to be more serious after new monetisation criteriaYouTube’s new Partner Programme eligibility norms are set to reshape India’s creator economy, raising the bar for monetisation and rewardin...
The epistemology of power: Why BRICS must build a common scientific architectureFor nations striving for geopolitical balance, achieving scientific and technological independence is crucial. The BRICS alliance, with its...
Reframe 2026 by Breakthrough puts gender norms at the centre of India’s workforce conversationBreakthrough’s three-day summit in New Delhi brought together 70+ speakers and 400+ attendees to explore what it will take for women to ent...
How India’s creator economy is shaping Hollyland’s next moveIndia's creator economy is thriving, sparking immense annual spending. Enhanced internet access and digital platforms have catalyzed a flou...
How is Gen Z affording iPhones, cafés and weekend plans on Rs 30,000-50,000? CA explains the uncomfortable truthCA Nitin Kaushik explains why Gen Z’s expensive-looking lifestyle does not necessarily indicate higher wealth. iPhones, branded sneakers, c...
India is consumer giant Unilever's blueprint for emerging-market growth: CEOUnilever views India as its emerging market growth blueprint, anticipating significant expansion. The company is allocating substantial acq...
Emerging sports are the next big business opportunity: Tero India MDIndia’s sports boom is opening up opportunities for entrepreneurs to build businesses beyond cricket.
Udaan to buy Swiggy’s Lynk; India’s BRICS tech pushUdaan is set to acquire Swiggy-owned Lynk Logistics. This and more in today's ETtech Top 5.
India’s GDP can hit double-digit growth if MSMEs grow by 10%: Rajiv Talreja, Founder, Quantum LeapThe collaboration seeks to redefine how Indian MSME leaders leverage business PCs, empowering them to overcome technological bottlenecks to...
Gen Z and homeownership: Has the aspiration of this generation to be a homeowner disappeared?Gen Z is not rejecting homeownership. It is becoming more deliberate about the financial equation behind it. For this generation, a sensibl...
YouTube pushes India’s content industry towards owning IPIndian content creators are building and monetizing their own intellectual property. YouTube is emerging as a key destination for premium, ...
Adobe’s next boss joins a powerful club: Meet the Indian-origin CEOs running the world’s biggest companiesAdobe’s next CEO Anil Chakravarthy is joining a powerful club. From Microsoft and Google to Chanel, FedEx and Micron, Indian-origin executi...
From film locations to a creative economy: Meghalaya bets on cinema, digital content and local talentMeghalaya is developing a creative economy focused on film production and digital content. The state's Film Tourism Policy 2025 offers ince...
Big firms eye ISRO's rocket tech; DealShare's sale talksHappy Monday! Big industrial groups are vying to get a piece of ISRO’s heavy rocket technology. This and more in today’s ETtech Morning Dis...
Modi's twin push: Drug-free youth, 'vocal for local'Prime Minister Narendra Modi addressed the nation during his monthly Mann ki Baat program. He urged content creators and influencers to lau...
Nifty mega caps are going nowhere. Why Samco CIO Umesh Mehta put 75% of his Flexicap fund beyond largecapsMutual Fund CIO Umesh Mehta says Nifty mega caps may remain subdued as institutional ownership limits fresh buying and earnings momentum sh...
Northeast India can become a strategic gateway for India’s emerging space economy: SIA-IndiaThe Northeast India Space Workshop 2026 explored leveraging space technology for regional transformation. Discussions focused on building a...
Ranveer Allahbadia says content creators can earn more than Bollywood stars: ‘only maybe 30 people’ make real moneyRanveer Allahbadia asserts that the realm of content creation surpasses Bollywood in terms of financial prospects. He highlights that only ...