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CONSUMER DEMAND FOR BISCUITS
ITC sees demand momentum sustaining in H2; bets on premiumisation and healthy productsITC anticipates strong demand in the latter half of FY26, boosted by festive celebrations. Premium and super-premium product growth is evid...
D2C snack brand Open Secret raises Rs 50 crore fundingFounded in 2019, Open Secret is a direct-to-consumer (D2C) food brand building what it claims are guilt-free alternatives to cookies, biscu...
India-UK FTA comes into force: Industry hails ‘landmark moment’ for bilateral tradeThe Comprehensive Economic and Trade Agreement between India and the UK is now active. This pact aims to significantly boost bilateral trad...
FMCG companies ride the heatwave to make cool gainsIntense heatwaves fueled double-digit sales growth for FMCG, white goods, and retailers in the April-June quarter. Companies reported impro...
On This Day in History, July 1: Terminator 2 premiers, Dominion of Canada is formed, Bretton Woods Conference opens, Hong Kong returns to China, Sony Walkman debuts, Princess Diana is born and other key eventsOn This Day in History, July 1 marks a date shaped by major military campaigns, nation-building, scientific breakthroughs and cultural mile...
Sold, or just shipped? How sales figures can be manipulated – and how you can spot itGoods left the warehouse. The invoice went out. So it must be a sale, right? Not always. Under the rules, a sale counts only when the custo...
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
ITC bulking up with products rich in protein and fibre: Sanjiv Puri“India is also a protein-deficient market. We already have offerings such as high-protein atta, soya chunks and protein shakes, and we will...
India Inc gears up for Middle East rebound after peace dealIndian businesses are preparing for a surge in Middle East demand following a peace agreement. Companies are increasing production and secu...
Small packs make big gains as budgets shrink and costs riseWith inflation on the rise, Indian shoppers are favoring compact product packaging. This shift not only reflects changing consumer habits b...
Africa emerging as key market for Indian sweet biscuit exports: Commerce MinistryIndia's sweet biscuit exports are growing globally. Africa is becoming a key market, with Kenya as the second-largest destination. This ris...
Quick commerce becomes FMCG's biggest online sales channel in IndiaLatest data from companies including ITC Ltd, AWL Agri Business, Tata Consumer Products and Parle Products showed quick commerce accounted ...
Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
Red Lobster Tallahassee closure: Is America’s oldest Red Lobster shutting down forever? Tallahassee’s iconic 56-year restaurant closes May 24 — final chance for Cheddar Bay BiscuitsRed Lobster restaurant 2026 closing list near me: After 56 years of service, Red Lobster's longest-running U.S. location shuts its doors th...
War clouds over wallets: Iran conflict hits demand, FMCG growth seen at 3%India's fast-moving consumer goods sector faces a growth downgrade. The Gulf conflict is increasing costs for packaging and transport. This...
Britannia bets on ‘Many Indias’ strategy amid inflation, shifting consumer demandBritannia is adopting a 'Many Indias' strategy. Startup-style teams will gain local decision-making power. This move seeks to boost agility...