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CONSUMER BEHAVIOR IN INDIA
The muddled class: The middle class is becoming too large and too diverse to offer a clear view of the consumerIndia's middle class now forms a majority, making income categories less informative. Household consumption patterns shift significantly af...- Gen Z seem richer than they really are, claims Bengaluru man: ‘They splurge Rs 500 on avocado toast but can’t buy…’; studies say it’s not mindless spendingGen Z are more likely to splurge big on treats such as avocado toasts and matcha tea than buy a home or a car. This is not just mindless bu...
- Paytm bets on workplace AI agents in pivot beyond paymentsIn an exciting new venture, Paytm is venturing beyond its established digital payments realm to launch Pi, an innovative service offering a...
- The snack twist to India’s three meals a day has a ₹1 lakh crore hidden opportunityIndia's culinary habits are shifting, with a marked preference for convenient and health-conscious snack choices over traditional meals. Th...
- India’s growth gets a government lift, Bernstein flags hidden costsIndia's economic outcomes show distortions, not solely free-market forces at play. Company earnings and asset valuations are influenced by ...
- Three South Indian medtech startups win HealthSprint 2026Three innovative South Indian medtech startups, BioCipher Labs, Prodancy, and Mykare.ai, have triumphed in the HealthSprint 2026 initiative...
- Media measurement must shift from outputs to business outcomes: WPP Media’s Navin KhemkaTraditional media metrics alone do not guarantee business growth today. Brands must complement these with business metrics like lifetime va...
- In 1804, Americans introduced "sacred bamboo" as a garden ornament; it spread across an estimated 22,400 forest acres, and its berries have been linked to bird deathsSacred bamboo, a popular ornamental shrub, has spread extensively into southern forests across America. Birds consuming its berries are vul...
- GIFT Nifty signals muted start, D-Street braces for cautious openingIndian equity benchmarks concluded lower on Tuesday, August 11, with Nifty 50 falling below 24,500. Crude oil price rebound and F&O expiry ...
- Festive demand set to lift FMCG growth, but margins face pressureConsumer demand in India is expected to strengthen during the upcoming festive season. Companies face rising input costs and intense compet...
- AI’s volatile power demand is damaging its own data centersAI data centres’ volatile power demand is damaging batteries, turbines and other equipment, raising downtime costs, delaying projects and c...
- Amazon, Flipkart slash fees as battle for smaller cities intensifiesE-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sell...
- ETMarkets Smart Talk | Build a portfolio with 50% large caps, 30% midcaps and 20% small caps: Roop BhootraWhile large-cap stocks have lagged their mid- and small-cap peers in recent months, valuation comfort is gradually returning, making asset ...
- Rs 80,000 monthly salary, Rs 1 crore home, 70% EMI: Bengaluru CA shares 3 rules Indians ignore when buying a houseRapid urbanization and rising property prices fuel a competitive homeownership race. Many families stretch budgets, ignoring long-term debt...
- Gen Z in 'high spirits' as boomers wind downYounger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...
- Digital content is driving demand for physical toys in India, says MattelRising screen time is surprisingly increasing toy purchases among Indian children. Digital content inspires children to recreate online wor...
- Credit cards are losing ground to small personal loans, TransUnion CIBIL data showsCredit cards are losing share in India's unsecured lending market as consumers increasingly opt for small-ticket personal loans and other c...
- Urban India spends 1. 6x more on weekends than weekdays: StudyThe weekend shopping rush has become a hallmark of urban Indian life, with discretionary spending nearly doubling as shoppers flock to mall...
- The New Normal: How Indian consumers have changed post-pandemicThe COVID-19 pandemic has brought about significant changes in consumer behavior in India. The digital revolution has altered the way peopl...
- COVID-19 stress altering consumer behavior in India: IIM SurveyTo understand the sources of stress and how people are coping with the stress Centre for Marketing in Emerging Economies (CMEE) at IIM Luck...
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