The Indian government increased GST on caramel popcorn from 5% to 18%. This sparked discussions about the high cost of snacks in multiplexe...

Mukta A2 Cinemas has capped all food and beverage prices at ₹99 for the festive season to make cinema outings more affordable. COO Satwik L...

The Multiplex Association of India (MAI) defended dynamic cinema pricing, which varies based on several factors, in response to filmmaker K...

The new Ram Lalla idol was consecrated at the Ayodhya temple on Monday, an event led by Prime Minister Narendra Modi. The live broadcast in...

Multiplex giant PVR Inox has tied up with news channel Aaj Tak, to enable millions across the country, to be a part of this once-in-a-lifet...

India's biggest cinema operator PVR Inox is banking on Hollywood's "Oppenheimer", "Barbie" and unlimited popcorn to pack theatres after a s...

“The clarification that food and beverages supplied in cinema halls should be taxed at 5% is a welcome step and provides relief to the indu...

Cinema chain PVR Cinemas has introduced lower prices for drinks and snacks following criticism on social media regarding inflated costs. Th...

The state government is all set to invoke Section 121 of the Maharashtra Cinemas (Regulation) Rules, 1966, which bans sale and supply of an...

Multiplexes say they rely on concession stands to make their businesses sustainable.

The end of prohibition on outside food will come as a big dampener for the entire multiplex industry.

Vijay Shekhar Sharma told ET that the idea is to create a marketplace for entertainment tickets with deals and offers for customers.

4700BC Popcorn will be rolled out in 30-35 premium cinemas of PVR during the first phase and may be expanded to other markets in future.

Multiplex chains say sales of food and beverages rise significantly when they screen films driven by kids and family.

On an incognito visit to a PVR theatre, the multiplex chain's chief executive Pramod Arora is satisfied with the overall services, though t...

Leading chains such as Inox, Fame and Fun Cinemas, to cite some, have placed their thrust on constantly revamping their food and beverages ...

The `Touring Talkies', as the cinema houses, are endearingly referred in rural areas, is a novel experiment, launched by the Innovative Fil...