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CELEBRITY ALCOHOL BRANDS
Ryan Reynolds bought a stake in Aviation Gin in 2018 and oversaw its creative direction; 2 years later, Diageo acquired the brand in a deal worth up to $610 million- Ryan Reynolds bought into Mint Mobile and turned himself into its unlikely spokesman; 4 years later, T-Mobile agreed to pay up to $1.35 billion for its parent company
- Quote of the day by George Clooney: “You need to have flopped quite a few times to get a sense of how little any of it has to do with you” — a key lesson that failure does not define your abilities, but teaches valuable lessons, builds resilience and helps you make better decisions while recognising that not every outcome is within your control
- F&B regulatory crackdown sends celebrities into endorsement rethinkSeveral celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and...25 Aug, 2026, 09.59 AM IST
- FSSAI revokes order against USL's flavoured spirit produced at Baramati plantFood regulator FSSAI has revoked its order concerning United Spirits' Baramati unit product. This revocation follows discussions and engage...19 Aug, 2026, 10.46 PM IST
- Diageo India unit tells court rum ban lacked due process: ReportUnited Spirits challenges a government ban on its popular rum in Maharashtra. The company argues the prohibition order was issued without f...11 Aug, 2026, 05.47 PM IST
- AlcoBev makers challenge FSSAI directive over flavoring, labelling norms in High CourtsIn a significant move, United Spirits and Associated Alcohol & Breweries are contesting a directive from the food regulator regarding flavo...06 Aug, 2026, 12.02 AM IST
- FIFA World Cup beer sales are hopping. Brewers hope the stout demand outlasts the tournamentIn the U.S., beer consumption has fallen steadily for a decade, according to the Brewers Association, a trade group for craft brewers. Cana...18 Jul, 2026, 12.53 AM IST
- International Cricket Council signs AB InBev as global sponsorThe International Cricket Council (ICC) has partnered with AB InBev, the world's largest brewer, for a multi-year sponsorship deal starting...11 Dec, 2025, 11.23 PM IST
- Alcohol brands tap world of art to woo younger drinkersLuxury alcohol brands are partnering with artists like Jean-Michel Basquiat and KAWS to attract younger consumers and combat declining alco...16 Nov, 2024, 12.09 AM IST
- Alcobev body appoints Anant Iyer as director generalThe Confederation of Indian Alcoholic Beverage Companies appointed Anant S Iyer as its new director general. Iyer, who formerly served as t...05 Aug, 2024, 08.43 PM IST
- Did Jennifer Lopez's controversial business decision shatter her marriage with Ben Affleck? Here are the detailsRumors about Jennifer Lopez and Ben Affleck's split surfaced after Lopez made a contentious business choice, which reportedly caused seriou...05 Aug, 2024, 07.05 PM IST
- India plans tougher ad curbs on liquor makers such as Carlsberg, Diageo, PernodThe new rules call for "prohibition against engaging in surrogate advertisement", which extends to sponsorships and ads for products viewed...04 Aug, 2024, 10.46 AM IST
- Non-alcohol is the only market segment with positive momentum in several markets including India - IWSRThe non-alcohol market segment is experiencing growth due to an increase in no-alcohol drinkers in key markets like India, China, the UK, a...22 Jul, 2024, 03.13 PM IST
- Government seeks to curb liquor companies’ surrogate advertisingThe communication to all alcohol companies and industry associations arrives shortly before the launch of the IPL, a period when such adver...20 Mar, 2024, 12.46 PM IST
- Gen Z consumers prefer brands with social causes: ReportThe report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...06 Jan, 2024, 04.07 PM IST
- Maharashtra: Excise department seizes 580 bottles of foreign liquor in Mumbai; 3 individuals arrestedChristmas and the New Year are among the festivals and occasions that are celebrated with great fervour in India, especially in the urban p...21 Dec, 2023, 09.38 AM IST
- YouTube videos promote alcohol abuse, binge drinking in teensSome videos show encouragement of excessive drinking including those with branded alcohol, with no negative consequences to the drinker.07 Sep, 2016, 08.26 PM IST
- How Maggi can revamp itself once the storm is overMaggi finds itself in a huge mess as it struggles to get out of the lead controversy. Advertising professionals share their thoughts on wha...05 Jun, 2015, 03.37 PM IST
- Six times celebs said 'no' to advertisementsKangana Ranaut recently turned down a deal to endorse a fairness cream. But she isn't the first one. Here's a list of celebrities who have ...02 Jun, 2015, 01.09 PM IST
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