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BRANDS TARGETING YOUNG CONSUMERS
Brands rewrite Gen Z playbook, double down on Instagram to win young consumers"Given the explosion of interest on Instagram in the past few weeks, we are allocating at least 25% more ad and promotional spends on the p...- India's premium mithai boom: How traditional sweets are getting a premium makeoverIndian mithai is transforming from traditional sweets to premium offerings. Consumers now seek quality ingredients and attractive packaging...
- Dell revives XPS as component costs surge; consumer business head on brand equity, pricing strategy and India pushDell Technologies is bringing back its recognizable XPS consumer PC brand after a brief hiatus. The company is also expanding its omnichann...
- Lighthouse-backed Ferns N Petals eyes India IPO by 2028, targets 25% annual revenue growthFerns N Petals aims for an initial public offering by late 2028. The company plans to fund expansion and acquire other gifting brands. Annu...
- Samsung foldables now account for over 20% of flagship sales in India, says Southwest Asia CEOSamsung's foldable phones now represent over twenty percent of flagship sales in India. The company anticipates further growth as consumers...
- Family-owned companies have big appetites for US snack M&AFamily-owned food firms are acquiring U.S. snack companies, seeing value opportunities. Overseas buyers are increasingly interested in thes...
- In 1904, Newfoundland released just four moose to boost hunting opportunities. Years later, their population had soared to nearly 200,000, transforming island's forests & becoming one of North America's largest moose populationsMore than a century after just four moose were introduced to Newfoundland, the animals multiplied into one of North America's largest moose...
- Bombay Shaving Company posts 139% revenue growth, cuts lossses by 85% in FY26According to market intelligence firm Tracxn, Bombay Shaving Company has raised $69.8 million in total equity funding across 14 rounds, inc...
- Brands see strong consumer appetite this festive season despite war-led woesIndian consumers show resilient demand for aspirational and premium goods this festive season. Inflation and supply disruptions have not si...
- Tata Consumer shares jump 3% after Q1 results. Here’s why Nomura, Motilal see strong upside potentialTata Consumer Products shares rose 3% after the FMCG major reported a 27.8% YoY jump in Q1 FY27 net profit to Rs 427 crore, while revenue i...
- Tomato's twisted truth: The Australian or Italian tomato you bought may actually be ChineseA forensic investigation has found that major Australian brands like Leggo's, Coles, and Aldi misled consumers about the origins of their t...
- Fuddy-duddy branding meets live-streamed reality on protest floorMost brands opted for complete silence to avoid political friction. For the core Gen-Z audience, total silence is quickly forgotten, while ...
- India's premium coffee boom: How the brew is becoming a lifestyle, not just a beveragePremium coffee is becoming a lifestyle symbol across India. Consumer expectations are shifting towards quality and personalized experiences...
- Despite price hikes, smartphone demand stays strongMost smartphone users will still buy devices despite ongoing price increases. Young users aged twenty-five to thirty are willing to pay mor...
- Wipro buys TTK’s Good Home, Eva Brands for Rs 256 croreWipro Consumer Care is acquiring TTK Healthcare's Good Home and Eva brands for Rs 256 crore. This strategic move expands Wipro's home and p...
- ITC eyes Rs 8 lakh crore FMCG opportunity by 2035, bets on AI and acquisitionsITC expects its addressable FMCG market to expand to around ₹8 lakh crore by 2035 and aims to strengthen its position through brand buildin...
- Geopolitics biggest threat to FMCG: Wipro Consumer MD Kumar ChanderGeopolitical tensions and rising crude oil prices are the primary concerns for India's consumer goods sector. Demand is improving, supporte...
- Reliance Retail's Tira brings K-beauty brand Dr. Melaxin to IndiaReliance Retail's Tira platform has exclusively launched Dr. Melaxin in India. This South Korean dermo-cosmetic brand offers science-backed...
- Wipro Consumer buys Philippines’ S Brands to deepen Southeast Asia betWipro Consumer Care is acquiring Philippine firm S Brands Consumer Care Inc. This move expands Wipro's presence in Southeast Asia's growing...
- Speciality tea market triples to ₹1,000 crore in 5 years, driven by Gen Z, millennialsIndia's speciality tea market has tripled to ₹1,000 crore in five years. Millennials and Gen Z are driving this growth with premium tea pre...
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