A family trip to Thailand and a suitcase packed with snacks sparked four sisters’ childhood dream of building a business together, eventually leading them to launch a popcorn brand that now generates around $7,000 a monthFour sisters turned a childhood dream into a business after a family trip to Thailand. They launched Party Of, a popcorn brand with Thai-in...
Jarasandha principle and party demergerIndian politics sees party splits, with Trinamool Congress now facing a logo dispute. This mirrors corporate demergers, where brand identit...
Ryan Reynolds bought a stake in Aviation Gin in 2018 and oversaw its creative direction; 2 years later, Diageo acquired the brand in a deal worth up to $610 millionRyan Reynolds acquired an ownership stake in Aviation Gin in 2018. He actively oversaw the brand's creative direction for over two years. D...
Nothing to spin off CMF as India-based smartphone companyCMF, the budget sub-brand of Nothing, is transitioning to become an independent company based in India. With ambitions to design and sell 1...
Japan, Korea, China had their turn. India is now ‘inevitable’: Nothing's Carl Pei bets on the next global tech waveNothing CEO Carl Pei has called India “inevitable” as the next major hub for global consumer electronics, arguing that manufacturing is onl...
Titan open to acquiring smaller watch brands, sees strong growth in premium segmentTitan Company is exploring acquisitions and investments in emerging watch brands. The company anticipates a strong festive season driven by...
The winning: Brands and audiences are hungry for celebrities with distinct, dependable styleIn the social-media era, personal style has become a valuable business asset for celebrities and influencers. Authentic, recognisable fashi...
EMW Global enters Indian market, signs Rinku Singh as first cricket talentEMW Global has launched its India headquarters and signed Kolkata Knight Riders vice-captain Rinku Singh as its first cricket talent in the...
AN45 ° eyes 2.5-times revenue growth, enters Delhi market with Gluta Collagen rangeThe company is expanding its product offerings and consumer base nationally. AN45° is also evaluating key North Indian markets for further ...
Myntra launches Italian fashion brand Sisley in IndiaMyntra has launched Italian fashion brand Sisley, part of the Benetton Group, in India. Sisley, which operates in over 40 countries with mo...
YouTube Income: India's creator economy needs to be more serious after new monetisation criteriaYouTube’s new Partner Programme eligibility norms are set to reshape India’s creator economy, raising the bar for monetisation and rewardin...
Volkswagen overhaul puts Seat’s future at risk as Chinese rivals reshape global auto industryVolkswagen's strategic overhaul may lead to the discontinuation of its Seat brand. This move signals significant industry consolidation ami...
UPI MDR prompts D2C brands to reassess costs as festive sales loomUnder the new framework, the government has introduced a 0.4% MDR on P2M (person-to-merchant) UPI transactions above Rs 2,000, capped at Rs...
As Sydney Sweeney sports ad faces massive backlash, Allyson Felix’s Nike split and how she launched her own shoe brand Saysh resurface. Check detailsAmerican actor Sydney Sweeney is facing intense backlash for featuring naked but covering parts of her body with various pieces of sporting...
ITC expects Aashirvaad brand to double consumer spends to Rs 20,000 crore in 5 yearsITC's Aashirvaad brand expects consumer spending to double to twenty thousand crore rupees. This growth will occur over the next five years...
Vijay Deverakonda co-launches Unhype, a skincare brandUnhype has been developed as a functional skincare line for young Indians, particularly the 18-30 age group, with products designed around ...
Brand Growth Strategy 2026: How businesses can turn visibility into long-term influenceA strong brand story can lose impact if it reaches the audience only once. Businesses are increasingly looking at ways to extend important ...