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AnyMind Group launches AnyCreator Stream in India to help creators monetise live audiencesAnyMind Group has launched AnyCreator Stream in India, a web-based platform enabling live-streaming creators to monitor audience performanc...- ContentLens launches AI platform to detect celebrity likeness misuseContentLens launched an AI platform to detect unauthorized celebrity identity misuse. This technology tracks faces and voices across social...
- Republicans have a billion-dollar answer to Trump's weak midterm pollingRepublican groups are dramatically outspending Democrats in several key Senate and House races, deploying hundreds of millions of dollars i...
- McDonald’s turns its menu screens into a new money-making machineMcDonald’s is testing advertisements from other brands on digital menu screens at select US restaurants, seeking to turn customer wait time...
- TV ratings blackout gets longer: Broadcasters worried as pressure to restore audience measurement & provide advertisers greater visibility rises ahead of festive seasonThe prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measure...
- Indian broadcasters seek immediate restoration of BARC ratingsIndian broadcasters have called for the immediate restoration of BARC television ratings, saying the prolonged suspension has affected adve...
- AI-to-AI communication could change how ads are bought and sold: ReportArtificial intelligence could change the way advertisements are bought and sold by enabling automated communication between systems, reduci...
- Shoe company Converse apologises, pulls ad that drew comparisons to Ku Klux Klan imageryConverse removed an advertisement after facing criticism for its imagery. Critics viewed the ad as evoking the Ku Klux Klan and lynching. T...
- Rohit Sharma’s TV debut draws eight sponsors for Sony’s family game showRohit Sharma’s entertainment debut,Family Full House with Rohit Sharma, has signed eight sponsors ahead of its premiere on Sony Entertainme...
- Indian man first to be charged over illegal immigration adverts online in UKA 24-year-old Indian national has become the first person charged in an NCA investigation under a new UK law targeting the online advertisi...
- Disney names insider Adam Smith as chairman of streaming businessDisney has named insider Adam Smith chairman of its streaming business as the entertainment giant sharpens its focus on Disney+ and Hulu. S...
- Quick delivery platforms hike festive ad rates 35% as sales seen doublingThe increase comes at a time when advertisers increasingly use quick-commerce platforms to reach consumers closer to the point of purchase,...
- German court rules Meta liable for fake ads on Instagram, FacebookA German court has ruled that Meta is liable for fake advertisements posted by third parties on its Instagram and Facebook platforms, and o...
- Father spent Rs 2,000 on son’s Roblox promotion, forgot to delete card; 9-year-old created a Rs 1 crore bill problem from saved detailsA nine-year-old Minecraft and Roblox creator reportedly used his father’s saved company card details to promote videos on his YouTube chann...
- Google should relax ad tech rules, appoint antitrust monitor, US judge findsU.S. District Judge Leonie Brinkema in Alexandria, Virginia, gave her assessment in a decision unsealed on Wednesday, two weeks after she r...
- OpenAI tests advertiser-sponsored agents, expands AI tools for ChatGPT adsOpenAI said on Wednesday it has introduced AI-powered tools for advertisers and begun testing business-sponsored agents for users to chat w...
- Rs 80,000 crore digital ad pie: Karan Taurani spots a hidden profit lever in new-age stocksIndia’s new-age internet companies may be sitting on a profit engine that investors are still not fully pricing in: advertising.
- Vimal Elaichi case: Delhi HC rejects makers' plea against FDA notices to Shah Rukh Khan, Ajay Devgn & Tiger ShroffThe Delhi High Court has ruled against the Vimal Elaichi makers, dismissing their plea regarding Maharashtra FDA notices aimed at celebriti...
- Delhi HC to pass order on Monday on Vimal Elaichi makers' plea seeking to quash show-cause notices against actorsThe Delhi High Court will soon decide on its jurisdiction to hear a plea. This plea challenges show-cause notices issued to Vimal Elaichi b...
- TRAI repeals 12-minute TV advertisements cap following MIB rule changeTRAI has repealed its regulation capping television advertisements at twelve minutes per clock hour. This action follows the Ministry of In...
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