Google bets on agentic AI, conversational search to drive next phase of search advertisingThe recent observation by Google indicates that more users are turning to conversational queries, opening up exciting new possibilities for...
15 Jul, 2026, 11.12 AM IST
Why Your Digital Investments Aren’t Creating ValueMany companies are pouring money into AI, analytics, and CRM platforms, yet struggle to translate those investments into measurable revenue...
06 Jul, 2026, 03.23 PM IST
Why Gen AI Feels So Threatening to WorkersAs generative AI begins to handle more cognitive, creative, and interpersonal tasks, many employees perceive it to be a threat to their com...
03 Jul, 2026, 03.45 PM IST
A coastal city in the south is quietly powering India's AI futureVisakhapatnam is emerging as India's next AI infrastructure hub, attracting massive investments from tech giants like Google and Reliance. ...
02 Jul, 2026, 04.31 PM IST
Sparrow Capital closes third fund at Rs 475 crore, means to write bigger chequesAbout 60% of the corpus came from global endowments, foundations, funds of funds, and family offices, and the rest from startup founders, o...
02 Jul, 2026, 08.58 AM IST
Big Six tighten grip on India's audit market despite mandatory rotationDespite mandatory auditor rotation, India's largest audit firms are consolidating their dominance, auditing 66% of Nifty 500 companies. Gra...
25 Jun, 2026, 05.30 AM IST
As AI adoption grows, token consumption comes under close scrutinyBusinesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are no...
23 Jun, 2026, 01.53 PM IST
Big Four firms' India operations shine amid global slumpIndia's Big Four accounting firms have achieved remarkable growth, outperforming global peers in fiscal year 2026. PwC and Deloitte reporte...
22 Jun, 2026, 05.16 PM IST
Remember GoPro, the king of action cameras? The once-$11 billion giant is now fighting just to stay aliveGoPro bankruptcy risk: Once an $11 billion market cap giant, GoPro now faces an uncertain future. Its auditor raised "substantial doubt" ab...
03 Jun, 2026, 08.10 PM IST
PwC launches AI framework to unlock $550 billion in five sectorsPwC India launched an AI framework at Davos, saying artificial intelligence could add $550 billion to India’s economy by 2035. The plan foc...
23 Jan, 2026, 09.50 PM IST
India jumps to a joint second place as a preferred investment destination for global CEOs: PwC Global CEO surveyIndia is set to become a top investment hub in 2026. Global CEOs are eyeing India for cross-border investments, placing it second only to t...
20 Jan, 2026, 11.45 PM IST
You just need to upskill quicker at AI-linked jobs: ReportSkills in AI-exposed jobs are evolving 66% faster, driven by automation and AI adoption, according to PwC. Industries like software publish...
17 Jun, 2025, 06.01 AM IST
Gen AI and cybersecurity are top investment priorities for executives: PwC reportMSMEs have to focus on cybersecurity as a vital component of their planning and operations because the risks do not discriminate based on t...
26 Nov, 2024, 12.33 PM IST
GenAI has potential to completely transform India's healthcare system: PwC IndiaA report by PwC India highlights the potential of Generative Artificial Intelligence (GenAI) to revolutionize India's healthcare system, im...
22 Mar, 2024, 03.46 PM IST
Indian enterprises increase AI adoption, says reportAccording to a PwC report titled 'Towards a smarter tomorrow: Impact of AI in the post-COVID era' the industrial products and manufacturing...
14 Aug, 2023, 11.16 PM IST
India, at 45%, has noted the highest increase in the use of AI as compared to major economies such as the US, UK and Japan, says PwC reportIndian organisations are firm in their resolve to combat the challenges of the pandemic, with the manufacturing sector reconfiguring tradit...
09 Dec, 2020, 12.10 PM IST
Only 10% of Indian CEOs confident about reliability of AI applications: PwCAI can be defined as a collection of technologies which are capable of sensing, thinking and acting like rational human beings.
06 Oct, 2019, 11.54 AM IST