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MTR BREAKFAST MIXES
Brands see strong consumer appetite this festive season despite war-led woesIndian consumers show resilient demand for aspirational and premium goods this festive season. Inflation and supply disruptions have not si...- How Gen Z became the most important customer in FMCGYoung consumers are now driving major decisions at established food companies. Gen-Z and millennials are influencing product development, a...
- Zappfresh in talks for majority stake in GM FoodsZappfresh is in discussions to acquire a majority stake in GM Foods. This move aims to expand Zappfresh's product offerings. The company is...
- MTR Foods parent Orkla India sets IPO price band at Rs 695-730, eyes Rs 10,000 crore valuationOrkla India, the parent of MTR Foods, has set an IPO price band of Rs 695 to Rs 730 per share, aiming for a valuation of Rs 10,000 crore. T...
- Orkla India IPO: MTR Foods owner files DRHP with SEBI. Details hereOrkla India, known for brands like MTR, has filed for a full OFS IPO involving 2.28 crore shares. The company reported robust financial gro...
- Orkla India files IPO papers with SebiOrkla India, owner of MTR and Eastern brands, plans to launch an IPO. The company has submitted documents to Sebi for approval. The IPO inv...
- Inflation could affect festive sales of some FMCG items: CEO of MTR Foods owner Orkla IndiaFMCG companies are banking on the October-December quarter for recovery in demand, after a muted September, which saw low to mid-single dig...
- MTR owner Orkla restructures India biz into 3 unitsNorwegian group Orkla ASA is restructuring its Indian operations into three units - MTR, Eastern, and International Business. The move aims...
- MTR close to buying eastern condimentsMTR Foods, a subsidiary of Norwegian conglomerate Orkla, with revenue of almost ₹900 crore, makes and sells spices, condiments, ready-to-co...
- MTR partners with Swiggy to deliver its packaged food portfolioWith this partnership with Swiggy, MTR joins wholesaler Metro Cash & Carry India and FMCG companies such as Marico and Britannia that have ...
- Packaged breakfast and ready-to-eat products find takers in BharatThe predominantly unorganised sector that would sell loose spices and cereals are being gradually replaced with branded instant mixes.
- Millennials push companies to serve ready-to-eatMTR Foods, another key player in this space, also realised that its brand needed a change to reflect the key consumers of today
- MTR plans 3-minute breakfast offeringsThe products can be preserved for long because water has been removed from all items.They get rehydrated when hot water is added at the tim...
- With Noodles out, sales of other snacks raisingThe Maggi controversy has hit the noodle industry at a very wrong time. With schools reopening, parents have started looking for other opti...
- Marketers see business growth as cereal moves from breakfast to evening mealKerala could be setting a precedent of sorts in a country where multinationals have had to tweak their global strategies to suit local tast...
- PepsiCo to expand Quaker offerings to upma and pohaBeverage and snacks maker PepsiCo is extending its global brand Quaker to ready-to-cook mixes such as upma and poha mixes, an official clos...
- MTR Foods eyes 3-fold spike in revenue at Rs 1,000 cr by 2015The company, which is present in various segments like ready-to-eat, said it will focus on the instant mixes, spices and snacks category.
- MTR still under-leveraged brand: Sanjay SharmaFive years after MTR Foods was acquired by Norwegian foods group Orkla Brands International, the formeris in no hurry to bring in Orkla's p...
- Britannia forays into breakfast mixes marketFMCG major Britannia Industries on Thursday entered the Rs 500-crore branded breakfast space dominated by players like MTR Foods, Kellogg I...
- Britannia, Marico, PepsiCo scramble for larger share of breakfast segmentCall it the breakfast war, the scramble to serve the first meal of the day is getting busier with companies offering more options to meet I...
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