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Universal Music adopts China playbook to drive paid music streaming in IndiaUniversal Music Group will introduce a 72-hour premium release window for new music.This strategy aims to boost paid streaming subscription...- Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- Broadcasters look to tune into a brighter FY26 after static yearBroadcasters anticipate a recovery in FY26, driven by easing churn, new pay-TV subscribers, and industry consolidation. The resurgence of F...
- JioStar's content investments will touch $10 billion between 2024-26: Uday ShankarJioStar is set to invest $10 billion in Indian content over three years, according to Vice Chairman Uday Shankar. Speaking at the WAVES sum...
- Cricket fever fuels surge in pay-TV subscriber baseIndia's pay-TV sector is experiencing a resurgence, adding 1.3 million subscribers recently. Industry executives attribute this growth to h...
- Problems mount for cable companies as industry landscape shiftsLocal cable operators in India have experienced a 31% drop in employment since 2018 due to industry reforms and changing consumer behaviour...
- Not just IPL players, TV viewership's in top form tooIPL 2025 saw its biggest-ever opening weekend on TV, recording a 39% viewership rise and breaking records with the Chennai Super Kings vs M...
- Ahead of IPL season, JioStar wants Jio, Airtel, and Vodafone Idea to bundle its subscription with data plansJioStar is negotiating with major telecom operators to bundle its streaming platform's subscriptions with their data plans ahead of IPL 202...
- It's game on: IPL Ad revenues may cross Rs 6,000 crore this yearThe Indian Premier League 2025 ecosystem is set to generate ₹6,000-₹7,000 crore in advertising revenue across TV, digital platforms, team s...
- JioStar eyes strong ad revenue growth from IPL 2025 with multiple deals in placeJioStar targets 1 billion viewers for IPL 2025, planning to break previous ad sales records with multiple sponsors and expanded advertiser ...
- Cricket paywall, consolidation to drive subscription video on demand market in 2025India's subscription video on demand market, set for robust growth in 2025, reaches 125 million subscriptions driven by industry consolidat...
- JioCinema may disrupt SVOD market with low pricing planThe new pricing is a significant drop from its ₹999/year and ₹99/month plans, which offered only Hollywood content. Unlike the existing pla...
- JioCinema set to disrupt SVOD market with Rs 29 per month subscription packViacom18's JioCinema is shifting to a hybrid monetization model, placing Indian GEC and movie content behind a paywall at Rs 30/month or Rs...
- India Vs South Africa match sets digital concurrent viewership recordThe ongoing ICC Men's Cricket World Cup has seen new peak concurrency records being created as official streamer Disney+ Hotstar is providi...
- ICC Cricket World Cup 2023 dates released, Wondering where to watch? There is good newsIn a change of strategy, Disney+ Hotstar had earlier announced that ICC Men’s Cricket World Cup 2023 will be free-to-view to all mobile pho...
- JioCinema bags digital rights for India's tour of West IndiesJioCinema on Wednesday announced that it has acquired digital rights to India’s Tour of West Indies due in 2023. The platform will live-str...
- Disney+ Hotstar to stream World Cup, Asia Cup for free to half a billion smartphone users in IndiaDisney+ Hotstar has announced that more than 540 million smartphone users in India will be able to watch the Asia Cup and ICC Men’s Cricket...
- Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...
- Want to push towards a proposition of being an entertainment all-rounder: Sunil Rayan, President, Disney+ Hotstar"We are the platform that provides a holistic cricket live-sports experience combined with the video-on-demand entertainment experience. If...
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