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INMOBI ADVERTISING SURVEY
Fewer Indians plan to raise festive budgets in 2026, but high spenders grow: SurveyA recent survey shows a decrease in the number of Indians looking to boost their festive budgets for 2026. While the willingness to spend o...- India's festive shopping about to change as robots lend helping handThis year's festive shopping in India is gearing up for a transformation as AI tools take center stage. With many intending to spend above ...
- View: Returnee entrepreneurs are reshaping India’s future, but barriers must be removed to reap rewardsBy failing to retain the best and brightest - especially from India - the US has triggered a reverse brain drain that is transforming India...
- Three in four brands up mobile gaming spends in India: reportInMobi surveyed 205 Indian mobile marketing leaders, including senior executives from brands and and media organisations, as part of this s...
- Google bets a billion on Bharti Airtel; Zomato backs two more startupsGoogle will make an equity investment of $700 million in Bharti Airtel at Rs 734 a share. The $300 million go towards scaling Airtel’s offe...
- 45% of Indian mobile users introduced to gaming during the pandemic: ReportThe report found that women comprise 43% of the mobile gaming audience in India
- How social media Stories are helping brands reach more consumersBusinesses are rethinking consumer marketing experiences with more video-format stories in apps.
- Can companies sustain cashbacks and deep discounts?The battle for mindshare and, eventually, your wallet, has meant aggressive pricing strategy across consumer-facing sectors.
- India's best companies to work for 2017: The complete listBesides the top 10 best companies to work for, other organisations which ranked 11 to 100 offer up some exemplary human resource practices.
- Paws for thought: Why offices in India are becoming pet-friendlyCompanies like InMobi, UrbanClap, Chumbak and OnePlus are offering their employees a gamut of perks including the option of bringing their ...
- Startups tweaking leave policies to keep employees happyThe initiative is scoring major brownie points, said Shilpi Pandey, vice president of HR at CommonFloor.
- InMobi goes deeper into your mobile: launches new app-interest based targeting“This is a critical piece in our entire arsenal,” said Abhishek Bapna, vice president of product management and performance at InMobi.
- InMobi says Indians willing to pay for digital goods like stickers, gamesStickers, virtual currency, games accounted for more than a third of the in-app purchases, said the report based on a one-month survey of 4...
- Indian mobile startups hit the million dollar revenue mark fastAbout 88% of Indian entrepreneurs in the mobility space are building solutions that are ‘mobile first’ and not mere transitions from the we...
- Ajit Gupta's Aryaka Networks hopes to record $1 billion revenue in five years“There are a lot of potholes in the internet and congestion is really bad for business,” says Gupta, who raised a war chest of $56 mn from ...
- Makemytrip's Deep Kalra most most powerful digital influencerMakemytrip.com CEO Deep Kalra has emerged as the most powerful Digital influencer, in a list of 100 most influential business leaders in th...
- Online ad space back on PE, VC cos' radarPE and VC investments in the online advertising and marketing space have shown a recovery and touched $28 million, or Rs 129 crore, in the ...
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