Quick commerce platforms are increasing demands for higher margins and marketing funds. Consumer goods companies face rising costs for bett...

Indian consumers are increasingly looking beyond prices and focusing on product labels, ingredients and nutrition details while making food...

Nestle India is strategically focusing on tier-2 and tier-3 markets for growth, anticipating rising consumption in these areas. Despite fac...

Nestle India's Chairman highlighted how food inflation reshaped consumer choices, impacting pack sizes and purchase habits in FY26. Despite...

India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...

India's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

ET Most Innovative AI Product Awards 2026 spotlights the products quietly reshaping retail. From improving product discovery and customer e...

Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...

Ecommerce giant Meesho is set to acquire Kirana Club for Rs 202 crore in a cash deal, aiming to bolster its reach within India's vast kiran...

The FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...

India's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...

Market veteran Ambareesh Baliga sees Indian equities well-positioned if geopolitical tensions ease and macro conditions remain supportive. ...

Patanjali Foods reported a strong rise in quarterly and annual earnings, driven by robust growth in its edible oils and FMCG businesses. Wh...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

India's FMCG sector anticipates 8-10% revenue growth this fiscal. Price hikes will drive this expansion. However, volume growth is set to s...

Emami's Q4FY26 results showed resilience in its core domestic business, which grew 11% excluding the summer portfolio. However, unfavorable...