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Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...- RCB wins valuation crown! Royal Challengers Bengaluru 1st $300 mn cricket team as IPL business value crosses $20 bnRoyal Challengers Bengaluru has surpassed a $300 million brand value milestone. The Indian Premier League's overall business valuation clim...
- Mercedes-Benz believes top-end buyers will keep fueling India's luxury car boomMercedes-Benz launched its AMG E 53 HYBRID 4MATIC+ model in India. The company sees strong demand for performance cars despite economic unc...
- The creator economy has a new middle classYoung workers now see social media influencing as a plausible career pivot. This shift allows them to earn income through brand deals and p...
- BCCI Hikes reserve price for its title rights by over 15%The BCCI has significantly raised its reserve prices for title and associate sponsorship rights. New bids are now invited for these valuabl...
- From craft beer darling to founder's exit: Bira 91's journey ahead of a revival bidBira 91 founder Ankur Jain has exited the company after a settlement. This agreement allows for the company's recapitalization and operatio...
- Bira 91 beer founder Ankur Jain quits board, gives up control in settlementBira 91 founder Ankur Jain has stepped down from the company's board. He is giving up all executive powers and ownership to settle disputes...
- InsuranceDekho enters cricket sponsorship with India's Zimbabwe, Sri Lanka toursInsuranceDekho has secured prominent deal with Indian cricket team to elevate its brand visibility. Notably, they are the title sponsor for...
- Bira 91’s Ankur Jain steps down; Data centre safety under reviewHappy Wednesday! Bira 91 maker B9 Beverages founder Ankur Jain has stepped down from the board. This and more in today’s ETtech Morning Dis...
- FIFA's golden goose and the billions behind the beautiful gameThe 2026 FIFA World Cup generated record revenue, becoming football's biggest financial event. FIFA's revenue cycle reached fifteen billion...
- Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
- Why brands need an ecosystem, not just an advertising planModern marketing is no longer won through isolated campaigns. As business audiences engage with brands across articles, events, thought lea...
- Nothing leads India's smartphone growth in Q2 as shipments surge 105%: ReportNothing led India's smartphone market growth in the second quarter of 2026. This surge followed strong demand for their Phone (4a) and Phon...
- India's smartphone shipments fall 10% in Q2, biggest June-quarter drop in six yearsIndia's smartphone shipments saw a significant ten percent decline year-on-year. Rising memory prices forced brands to increase handset pri...
- Taxation simplified for influencers: Correct ITR form, tax regime to grey zone areas, key checks and tax traps creators must watch out forIndian influencers and gig workers face significant tax compliance challenges. Many struggle with tracking income and claiming eligible ded...
- For 2 years, he saved ₱5 coins to buy 160 crayon boxes: Meet the Philippines man with autism who donated classroom supplies to underprivileged childrenChris Francisco, an autistic man, saved small coins for two years. He collected enough money to buy hundreds of coloring packages and educa...
- World Cup streaming giant draws scrutiny for promoting gamblingBrazilian regulators are looking into CazéTV's aggressive betting promotions during FIFA World Cup broadcasts. The popular YouTube channel ...
- Erling Haaland girlfriend net worth: How did Isabel Haugseng Johansen build a $300K fortune as the couple's wealth reaches $100.3 million? Inside her career, endorsements, luxury homes and moreErling Haaland's girlfriend Isabel Haugseng Johansen has an estimated net worth of $300,000. Their combined household wealth is projected t...
- When Strategy and Execution Fall Out of SyncMisalignment between strategy and execution is common, especially at inflection points when organizations pivot, scale, or rebuild. The sym...
- Omnicom launches Acxiom Fan Graph to help brands better understand sports audiencesOmnicom has unveiled Acxiom Fan Graph, a groundbreaking sports marketing intelligence platform. This innovative solution aims to unify frag...
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