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BODYARMOR
Kobe Bryant invested $6 million in BodyArmor in 2014; years later, his stake was worth around $400 millionIn 2014, Kobe Bryant made a bold $6 million investment in BodyArmor, establishing himself as a pivotal figure in the brand's success. By 20...- Trump put thousands of soldiers on Washington's streets. They seldom stop crimeIn Washington D.C., National Guard troops are stationed not as crime fighters but as symbols of security. They primarily patrol peaceful ne...
- Count Binface, the man in a can with a plan, seeks Parliament seat in Britain's wackiest electionCount Binface, a comedian dressed as a garbage can, is challenging Nigel Farage. The candidate is running in a special election in Clacton-...
- Trump administration to back three mineral projects with $58 million in financingThe US Export-Import Bank is lending fifty-eight million dollars to three critical mineral companies. This funding aims to reduce reliance ...
- Armed man with illegal weapons arrested near Trump's golf course: Here's every security scare involving the president this yearA California resident was detained close to Trump's golf club, found with firearms and tactical gear in his possession. Authorities later d...
- 'India on right path, will be a top three markets for Coca-Cola: President John MurphyCoca-Cola anticipates India becoming its third largest market globally. The beverage giant sees robust momentum driven by strong fundamenta...
- Pride, not prejudice: India’s World Cup winning women lift the game — and their brand valueIndian women cricketers have seen their brand value skyrocket after winning the World Cup. Endorsement fees have jumped significantly, with...
- Beverage companies seek 'sugar-based' tax in line with global modelsThe Indian Beverage Association urges the finance ministry for a sugar-based taxation system, aligning with global standards, ahead of a cr...
- Neeraj Chopra Classic draws top global brands before July 5 event in BengaluruThe Neeraj Chopra Classic is set for July 5 in Bengaluru. It has attracted major brand partners. Visa and Audi India are among the sponsors...
- Coca-Cola to bring sports drink BodyArmorLyte to India, expects ThumsUp, Sprite to be $2 bn brandsCoca-Cola is set to introduce BodyArmorLyte, Honest Tea, and expand its Vitaminwater line in India this summer. The company anticipates Thu...
- Let there be lite: India's new motto as sweet spot shifts to low, no-sugar drinksSales of no-sugar and low-sugar drinks and juices doubled in 2024, reaching ₹700-750 cr, accounting for 10% of the overall beverages catego...
- 147 startups incubated by IIT Delhi in 2018-24; life sciences, emerging tech among others take leadIIT Delhi incubated 147 startups in 7 years, focusing on life sciences, green tech, and other key areas. The institute also boasts signific...
- Lionel Messi to launch low-sugar sports drink Mas+. Check flavours, key detailsArgentine soccer legend Lionel Messi is launching a new sports drink to compete with big brands. The drink is low-sugar and has electrolyte...
- Lawsuit by US supermarket shooting victims pins blame on Facebook, Amazon and other tech giantsTech and social media giants like Facebook, Amazon and Google bear responsibility for radicalizing the Buffalo supermarket shooter, who was...
- In a time of conflict, Ukraine entrepreneurs make war their businessIn Lviv, some of the businesses that flocked to this safer western region of Ukraine are working on installing armor on existing vehicles, ...
- "Support us in any way you can, any but silence": Ukraine President Zelensky's appeal in taped video at GrammysZelensky delivered his message ahead of a performance from John Legend, who was joined by Ukrainian singer Mika Newton and poet Lyuba Yakim...
- A look at the military assistance the United States is giving UkraineThe new $800 million aid package centers on weapons that the Ukrainian military has already been using effectively against the Russians. An...
- Coca-Cola to buy remaining stake in sports drink maker BodyArmor for $5.6 billionThe deal, which values BodyArmor at about $6.59 billion, comes as a shift in strategy for Coca-Cola, which spent the last year offloading o...
- Modi seeks 'shoot to kill' hardware in military modernizationThe Indian armed forces are seeking to outfit themselves with more up-to-date equipment, scouting for a new model on the global market for ...
- Omar Mateen bought jewellery worth $ 9000 days before shootingMateen made the expensive purchases on June 6 at a Kay Jewelers in Jensen Beach, Florida, which is near the Lotus Gun Shop where he attempt...
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