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Sponsorships account for 80% of Kaun Banega Crorepati ad sales as TV buying shiftsBrand sponsorships now drive eighty percent of Kaun Banega Crorepati advertising sales. Advertisers seek customized integrations on popular...- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Indian ad market to expand 7% to Rs 1,64,137 crore in 2025: GroupMIndia's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected...
- Banks up tech hiring with RBI pushing for enhanced risk managementIn response to the RBI's increasing focus on financial sector stability, banks are bulking up their technology capabilities by expanding th...
- Advertisements get cash counters ringing at quick commerce and food delivery companiesQuick commerce and food companies such as Swiggy, Zomato, Blinkit and Zepto are using advertising to bump up their overall revenue, industr...
- Disney Star onboards 18 sponsors across categories for Asia CupDisney Star, the official broadcaster of the Asia Cup, has secured 18 sponsors for the cricket tournament. The sponsors include popular bra...
- Digital streaming of IPL 2023 gets strong response from advertisersJioCinema, the official streaming partner of IPL matches, has roped in 26 big-ticket sponsors for the tournament. This is the highest numbe...
- Hiring activity flattened at 3% for August but upsurge expected in the coming festive quarterEven as hiring activity flattened 3% across industry segments with India Inc taking a conscious hiring route amid recession fears and infla...
- IIM Calcutta completes 100% summer internship placements; Accenture top recruiter with 21 offersThe second cluster (November 26) hosted 60 firms offering 80 roles in Conglomerates, FMCG, Consumer Services, Software Services, E-Commerce...
- Digital ad market to touch Rs 12,046 crore by December: ReportAd spends on social media stood at 18% at around Rs 1,668 crore, with the least being spent on display ads that has 16% share with total ad...
- Digital ad spend expected to grow at 33% by December 2017According to the report, the digital advertising spend is about 14% of the total advertising spends in the country.
- Flipkart Ads sees $100 million from 3rd parties, digital productsIt is tying up with Google and You It is tying up with Google and YouTube to target customers across digital channels.
- Demonetisation: Advertisers may pull plug on deals worth Rs 700 croreVikram Sakhuja, Group CEO of Madison Media, says the situation on the ground is difficult and December is going to see a negative impact.
- Flipkart launches own ad platform with 50 brandsFlipkart today launched its own advertisement platform, Brand Story Ads, with over 50 leading brands on board.
- Hiring activity sees 26% growth in October 2015: ReportThe Naukri Job Speak Index for October 2015 recorded a 26 per cent growth in hiring activity over the corresponding period last year.
- GroupM raises India ad spend growth forecastGroupM’s revised annual estimated advertising expenditure (AdEx) in India is part of a global report called This Year, Next Year (TYNY) 201...
- Digital advertising in India is expected to become Rs 3,535 crore industry by year endThe study notes that since March 2010, there has been a strong growth of around 25% in all the components of digital advertisement such as ...
- Online ads in desi languages attract more users: SurveyFor Matrimony category, non resident Indian's (NRI) respond better to regional language ads whereas resident Indians respond better to Engl...
- Online ad market to reach Rs 993 cr in FY11The total online display advertising market is expected to grow by 28 per cent to touch Rs 534 crore in 2010-2011 from Rs 417 crore in 2009...
- Financial cos check online advertising growth at 32%Indian online ad market to grow 32% this fiscal to Rs 430-cr, lower than the 38% growth it showed last year.
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