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AFFECT HEURISTIC
Psychology says people remember how you made them feel more accurately than what you saidPsychology suggests that although the words we use are important, it is often the emotions behind them that leave the strongest and most la...- Psychology explains why first impressions are so powerful - and so difficult to changeOur brains form quick judgments about people within milliseconds. Confirmation bias reinforces these initial opinions, making them hard to ...
- Psychology says people who keep checking weather forecasts multiple times a day aren’t anxious but are trying to outsmart uncertaintyPsychology says checking the weather several times a day is generally harmless and quite common. It only becomes a concern when the habit b...
- Psychology warning: Are you being manipulated in your relationship without realizing it? 5 Machiavellian secrets influencing your emotional balanceThe psychology of manipulation shows that it is often subtle behaviors, rather than obvious actions, that shape emotional dynamics in moder...
- Are quiet achievers doomed? The unfair reality of office visibility biasAmidst the bustling world of today's offices, remarkable efforts can easily be overlooked. High-caliber professionals might not receive the...
- The Real Meaning Behind HRs Saying “We’re Moving Quickly” That You Quietly Worry AboutOrganizations are increasingly prioritizing speed, leading to rapid decision-making that can challenge employees. While agility is crucial,...
- Social contact between different socioeconomic groups reduces prejudice, leverages untapped talentEconomic inequality in India fosters harmful stereotypes about the poor, impacting their economic opportunities. Collaborative interactions...
- Right time to sell a stock: 6 signs indicating it's time to exit a large-cap stockWhen to sell a large-cap stock: Knowing when to exit is crucial for equity investors with large-cap stocks. One must carefully assess vario...
- Kahneman for investors: How to use behavioural economics to become better a investorFor those who invest, this work is particularly relevant. The financial markets are filled with uncertainty, risk and emotional stress—cond...
- Stock market psychology and behavioural finance: What investors should knowFinancial success is not a hard science. It’s a soft skill, where how you behave is more important than what you know. While everybody is l...
- 314% increase in cyberthreats in a week in India: ReportThe country ranked third, after Portugal and Thailand, in terms of the most cyberthreats received during the week.
- Pandemic decision-making can be overwhelming & exhausting. Psychology may have answers to the fatigueMaking decisions about risk and uncertainty is hard.
- Often wrong, but rarely in doubt! What really leads to bad investment decisionsWe make many mistakes in judgement like the six blind men.
- Behavioural finance: Why you invest the way you do and how to improve itBehavioural finance did not invent deceptive industry practices, but it both helps practitioners understand them.
- You need to overcome these mental biases to invest successfullyIn addition to technical know-how, analytic abilities and behavioural clarity, understanding these biases is useful to take informed invest...
- The not-so-secret guide to getting the best out of ad agenciesWant more bang for the buck, commitment and groundbreaking ideas from agencies? Dentsu's Narayan Devanathan on what marketers can do to mak...
- Sheldon Pollock is central to the classical library project, says Rohan Murty'From our generation, there is going to be a real drought, where we are not replacing enough of these scholars of the previous generation.'
- 10 cognitive biases that mess up your daily decisionsBeing too negative can definitely be harmful but being too positive can be even worse. Here are some popular bias that might be stagnating ...
- First-time investor's guide to stock marketsFind out what you need to learn before you enter the stock markets and the points to pay heed to while investing. Also, the common pitfalls...
- Reinventing Marketing using Mad sheep rageMarketing (especially advertising) is still practised largely as a symptomatic art. That is why so many companies want better measurement a...
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