Disney+ Hotstar unveils a revamped platform to tap advertisement money

Disney+ Hotstar on Wednesday announced the launch of version 2.0 of its self-serve platform ahead of the ICC Men’s T20 World Cup 2024. The upgraded version aims for a seamless and accessible experience for advertisers across all businesses and sizes in five languages including English, Hindi, Tamil, Telugu and Kannada, said the company in a release.

The self-serve platform serves diverse needs of advertsisers. The platform extends support to advertisements for both live sports and entertainment.

“We are committed to empowering our advertisers and agency partners with innovative ad solutions. Our enhanced self-serve platform is a testament to this commitment, enabling advertisers of all sizes to capitalize on the significant opportunities presented by the ICC Men’s T20 World Cup 2024,” said Dhruv Dhawan, Head of Ads, Disney+ Hotstar India.


Disney+ Hotstar’s self-serve platform offers end-to-end automation and a streamlined campaign setup process. This enables advertisers to launch their campaigns in less than three hours.

The platform offers multiple ad assets such as Midrolls and Pre-rolls. It also offers more than 1000 targeting options.

The campaign budgets start from Rs 50,000 for Entertainment and Rs 2 lakhs for Live Sports. Advertisers can tailor their campaigns to suit their specific requirements

Disney+ Hotstar will introduce incentives for first-time advertisers. Using the self-serve platform for the first time can benefit from rates of Rs 49 CPM.

Advertisers will get 50% bonus impressions on no-India matches if the booking for an India and/or playoffs match is done before May 29.

“With the inclusion of our Entertainment offerings, advertisers can extend their engagement beyond the marquee tournament, ensuring sustained audience connection. We eagerly anticipate the widespread adoption of our self-serve platform by advertisers and agency partners alike,” Dhawan added.

On the entertainment offering, Disney+ Hotstar’s self-serve platform offers ready packages across their Hotstar Specials, exclusive movies portfolio, Disney+ Originals, and top shows from the Disney Star network. This is available across eight languages, including Hindi, English, Tamil, Telugu, Malayalam, Marathi, Kannada,and Bengali.