India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
14 May, 2026, 01.23 PM IST
AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
10 May, 2026, 10.08 PM IST
Lionsgate Play doubles down on India with AI, originals, Rs 1,000 crore IP goalLionsgate Play is set to invest heavily in creating intellectual property worth Rs 1,000 crore. The company is shifting towards becoming a ...
10 May, 2026, 08.28 PM IST
India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visualsIndia’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...
10 May, 2026, 08.15 AM IST
Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
09 May, 2026, 09.39 PM IST
Paid music streaming hits the right note as free users fadeIndia's music streaming sector is seeing strong growth. Paid subscribers have increased significantly and are expected to rise further. Aff...
13 Apr, 2026, 07.35 AM IST
India’s OTT market expands to 1.45 billion monthly active users driven by data, smartphonesIndia's streaming market is booming. Mobile data and smartphones are driving growth. YouTube leads with the most users. JioHotstar follows ...
10 Apr, 2026, 12.29 AM IST
Music companies bet on short formats, AI to hit the right noteIndian music labels are embracing short-form video platforms and generative AI. They see these as key drivers for future revenue growth. La...
01 Dec, 2025, 12.55 AM IST
YouTube Monetisation Update today: Who will be affected, is there new eligibility requirement, what's changing? Here's allYouTube Monetisation Update 15 July: YouTube is updating its monetisation rules for creators from July 15, 2025. The platform wants to limi...
15 Jul, 2025, 11.20 AM IST
YouTube cracks down on low-effort videos: Here’s all you need to know about the major changes this yearBeginning July 15, the new monetisation policy will seek to limit earnings of channels that publish mass-produced, repetitive, or low-effor...
10 Jul, 2025, 08.27 PM IST
YouTube monetisation update: Google is changing payment system from next week, check new policy and who will be affectedYouTube monetisation update: Starting July 15, 2025, YouTube will tighten its monetization policy, targeting channels with repetitive, mass...
07 Jul, 2025, 04.59 PM IST
YouTube rolling out policies specifically for dealing with deepfakes and for AI: Ishan John ChatterjeeYouTubes' Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption h...
25 Dec, 2023, 10.00 AM IST
YouTube to start paying creators for Shorts from February 1The development came after Google restructured the YouTube Partner Program (YPP) terms to include new modules such as 'Shorts Monetisation ...
10 Jan, 2023, 05.44 PM IST
YouTube to let creators monetise long-form videos with licensed musicIn Shorts, ads run between videos in the Shorts Feed. So, every month, revenue from these ads will be added together and used to reward Sho...
21 Sep, 2022, 02.07 PM IST
Facebook must deal with its piracy problem if it wants to end YouTube's dominance of online videoIf Facebook wants to challenge YouTube's dominance of online video then it needs to solve its problem with pirated content.
20 Jun, 2015, 01.10 PM IST
- Hundreds of videos are taken down everyday: David Macdonald, Head of Apac partner operations,YouTube
In a candid chat with ET, YouTube's Asia-Pacific head of partner operations, David Macdonald, talks about the process for screening of cont...
20 Dec, 2011, 03.56 AM IST
Google's YouTube: Gearing up to compete with TVUnknown to most, YouTube has become the second-largest search engine in the world after Google.
27 Mar, 2011, 12.37 AM IST