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Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
Taylor Swift’s identity under siege? Pop icon takes legal action as AI deepfakes spiral out of control—Is this a preemptive strike against AI misuse?Singer Taylor Swift has filed new trademarks for her voice and image. This move comes as concerns about AI deepfakes and misuse of celebrit...
Constant AI labelling, lasting pain: Why govt's label mandate could reshape social mediaIndia's MeitY is proposing a significant new rule for social media platforms. Platforms must now display labels on synthetic content contin...
People Are Putting Rice in Their Closets for a Strange Reason, and It Might Actually WorkFacing closet moisture issues? Many are turning to uncooked rice in bowls as a surprisingly simple, inexpensive fix. While effective for mi...
Advocacy groups urge YouTube to protect kids from 'AI slop' videosAdvocacy groups and experts are condemning YouTube for serving low-quality AI-generated videos to children, warning of developmental harm. ...
Govt mulls authorising more ministries to issue content takedown ordersDiscussions are on with Defence, Ministry of External Affairs, and Ministry of Home Affairs, government sources said adding that once decid...
Govt not asking creators to restrict AI content, only to label it: IT secretary KrishnanThe draft IT rules proposing that creators label AI-generated material aim to ensure transparency, allowing users to make informed decision...
New IT rules explained: Deepfakes must be labelled, takedowns only by senior officialsNew rules are coming for AI-generated content in India. All synthetic videos, images, text, and audio must carry a clear label. This aims t...
Labelling of AI-generated a step toward ensuring authenticity in digital content: ExpertsLabelling AI generated material and embedding non-removable identifiers will help users distinguish real content from synthetic, serving as...
YouTube mandates labelling of synthetic, AI-generated contentYouTube requires creators to label synthetic and AI-generated content for transparency. The platform aims to enhance viewer trust by disclo...
Deepfake is not in our interest; company complies with all local laws: YouTubeYouTube India Director, Ishan John Chatterjee said the firm complies with all local laws and continues to engage with the government on all...
Social media firms need time to develop anti-deepfake tools: industry executivesAt present, all content which is either problematic or needs to be taken down in accordance with the laws of the country needs to either be...
No clickbait! YouTubers will have to come clean about digitally-altered content, rules GoogleThe development comes within a week of Union cabinet minister for electronics and IT Ashwini Vaishnaw and minister of state for electronics...
Google to allow users to request removal of AI-generated deepfakes from YouTubeGoogle has also made progress on tools to detect synthetic audio by training a classifier that can detect such content with nearly 99% accu...
ETtech Explainer | All you need to know about YouTube's approach to responsible AI innovationWith Generative AI making content creation quicker, easier and more accessible, it opens up a world of possibilties for the massive creator...
YouTube creators will soon have to disclose use of generative AI in videos or risk suspensionIn a blog post, YouTube said creators that don't disclose whether they've used AI tools to make "altered or synthetic" videos face penaltie...
YouTube Issues New Guidelines: Crack Down on AI-Generated Deep Fakes and Sound-AlikesYouTube announced new guidelines today in a blog post which are directed towards bringing more clarity to its audience about artificial int...