The report said younger consumers favour friends' recommendations over celebrities when making purchases, with half of the consumers more l...

Infosys co-founder Narayana Murthy stirred controversy by suggesting that India's youth work 70 hours a week. Gen Z, India's largest demogr...

Buy Now, Pay Later or BNPL will comprise 14% of the transaction value for e-commerce companies by 2026, growing nearly 5x from 3% of such t...

ITC Life Sciences and Technology Centre, utilizes a technology interface to match a fragrance to the consumer. Once the QR code is scanned ...

While sales through these company-owned webstores remain relatively small, executives said such platforms facilitate consumer engagement, m...

Flipkart’s fashion category has evolved over the past 8 months, as the company adopted a more dynamic approach to suit changing preferences.

Patanjali had announced tie-ups with BigBasket, Grofers, netmeds, 1mg and Shopclues.

Indians are buying gold for as little as one rupee as retailers offer online sales in bite-sized portions to prop up shrinking demand in th...

"As India emerges as one of the world's largest economies, it needs to gradually move from being a net consumer of knowledge to becoming a ...

Christened as Railwire Saathi, the Wi-Fi kiosks will function like a PCO for Digital India and enable people to use services like e-commerc...

In what can be seen as a testament to the IT city's growing fondness for e-commerce, a recent survey indicates that 60% of Bengaluru's yout...

India emerges to be one of the most attractive markets in this region with a forecasted growth rate of 23% and an estimated market size of ...

BreakbounceStreetwear, headquartered in Bangalore, is a street- wear brand targeted specifically at youth fast fashion for men.

According to leading human resources consultancy Randstad India, the hiring in e-retail space is likely to rise by 20-30 per cent in next f...

E-commerce major Myntra.com has roped in Bollywood actor Ranveer Singh to endorse its jeans brand 'Roadster', to establish itself as a fash...

Northeast India is fast taking to online shopping, Myantra.com eyeing Rs 25 Crore business this year from Northeast India.

The guide is a key initiative by eBay, aimed at fuelling the rapid growth of the ecommerce ecosystem in India.