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YOUTH CENTRIC BRANDS
A new IPO frenzy: Why is Bharat making a beeline for bourses?Retail chains from smaller Indian towns are planning to raise over Rs 7,000 crore through IPOs. These companies see capital markets as a fa...- Cooperatives key to India’s agricultural growth: NAASAgricultural cooperatives offer vital solutions for small farmers facing market access and cost challenges, says a research paper.
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Why organized players like Titan Company could emerge bigger winners in India’s evolving gold marketIndia's gold market is rapidly formalizing despite high prices and tax hikes. Resilient consumer demand, especially for investment, favours...
- EU FTA a positive start to 2026, it's solutions' era: PM ModiPrime Minister Narendra Modi stated the current time is for solutions and resolutions. He highlighted the India-EU Free Trade Agreement as ...
- Youth-centric brands thank Shah Rukh Khan for not smokingShah Rukh Khan, celebrating his 59th birthday, announced quitting smoking, potentially attracting youth-centric brands. This decision is pr...
- Reliance Retail launches youth-centric fashion brand 'Yousta'; opens first store in HyderabadReliance Retail, an Indian retail giant, has launched its youth-centric fashion brand called 'Yousta'. The brand offers high-fashion at aff...
- Schooling and skilling a must, says Union Minister Dharmendra PradhanUnion minister Dharmendra Pradhan has called for a paradigm shift from degree-centric undergraduate courses to greater emphasis on developm...
- Reliance Retail aims to become world's biggest garment seller in 2 yearsWith more than 4,000 fashion and apparel stores, including brands such as Trends, Centro, Azorte and Fashion Factory, Reliance is by far th...
- With Aamir Khan as brand ambassador, Walkaroo eyes Rs 1,000 crore revenue in 2 yearsVeluthedath said the company has roped in Aamir Khan as they want to make Walkaroo a youth brand and not just restrict it to the sports foo...
- Lux to be a youth-centric brand, to add new productsWhile the co already has manufacturing units in Bengal, Ludhiana, Roorkee and Tirupur their upcoming manufacturing outfit at Ghaziabad woul...
- BreakbounceStreetwear plans to go offline with a flagship store in BangaloreThe Bangalore-based venture partnered with e-commerce giants not just to generate profits, but to test the market as a tool for consumer an...
- MTV leaps a generation, lures GenerationX with condomsThe youth-centric channel has lent its name to products ranging from lingerie and eyewear to adventure bikes and smartphones.
- How Shailendra Katyal took Lenovo to No. 1 position in IndiaKatyal blueprinted a plan to transform Lenovo into a cool electronics firm, targeting young and spendthrift consumers with an aggressive mi...
- Youth-centric brands such as KFC, Kurkure, Philips, HUL's Axe integrate TV ads with Facebook apps to drive salesThis makes the social networking site a prime destination for all youth-centric marketers.
- Weekender resizes portfolio to include adultsWeekender, a casual wear retailer that found a fan following among young adults with naughty messages on t-shirts in the late eighties and ...
- Companies target young Indians to boost growthThe purchasing power of upwardly mobile young Indians is prompting corporate groups to adopt a fresh approach to market their products.
- Forbes Brands takes T turn with FacitDiversified conglomerate Shapoorji Pallonji Group is scripting renewed retail plans with a new youth-centric brand, Facit, that will focus ...
- Brands log in to ad businessPrompted by the huge popularity of social networking games, a slew of marketers including Hindustan Unilever, UB Group, Mahindra & Mahindra...
- UTV, Future in talks for retail JVEntertainment and media company UTV Software Communications and Kishore Biyani’s Future Group (Pantaloon Retail) are in talks to float a re...
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