- Coca-Cola to launch new range of aerated drinks 35-40% cheaper than Coke or Sprite
Targeted at the bottom segment of the market to compete with local brands, the beverages will be among the cheapest for Coca-Cola across ma...
10 Jul, 2017, 01.07 AM IST
Small beverage cos like Fresca Juices, Campa Cola outshine Coke, PepsiSuch is the popularity of Jayanti's Jaljeera, hawked as an digestion drink, that Coke had to re-launch its counterpart Rimzim through its s...
08 Apr, 2017, 05.30 PM IST
Coca-Cola and PepsiCo set up teams to track smaller regional brands that are stealing market shareFor the first time, the cola multinationals are setting up specialised groups to track these B-brands, which are stealing market share from...
06 Feb, 2017, 11.41 PM IST
Coca-Cola may stop glass bottlesCoca-Cola may stop selling soft drinks in glass bottles as they have become more expensive to produce compared to plastic bottles and cumbe...
21 Apr, 2016, 10.54 AM IST