Gender norms are blurring in purchasing decisions, particularly in urban India, with more men and women adopting newer hats in their social...

Off-road driving is taking off in India as men and women, young and old, enjoy the thrill of extreme terrain—from snowy trails and sand dun...

The share of women SUV buyers has climbed 4.5 times from five years ago amid a growing preference for vehicles with high ground clearance a...

First-time car buyers are increasingly opting for pre-owned cars. The rise in demand can be attributed to a change in government policies, ...

Women buyers are increasingly choosing electric vehicles (EVs) in India, with one out of every four EVs sold being purchased by women. The ...

While the majority of buyers are men, there has been an uptake in women used-car buyers.

The report also highlights that among used car buyers, the most-preferred body type is hatchbacks (43 % willing to buy) followed by SUVs (2...

“The actual usage of vehicles by women is going up in urban areas as they get less dependent, increasing ownership”, said Shashank Srivasta...

The schemes include 50 per cent waiver on the processing fee and the option to "buy now, pay later" (with 90-day moratorium on payment) for...

The share of women buyers among those who purchase luxury cars such as Mercedes Benz and Audi is even higher, at 15-20% — growing faster in...

In the last five years, the number of women buyers for both new and used cars has doubled from 10-12 per cent to around 25 per cent.

In the luxury car space, too, one in every two vehicle sold was an SUV. For a nation known for its small cars, SUVs in all sizes are seen a...

These developments affected different industries and, of course, consumer behavior, but they seem to have had no lasting effect on car sale...

The study also threw up interesting trends about the average age for women to start learning how to drive and acquire a licence.

Garnet Red and Avant-Garde Bronze have accounted for about 40 per cent of the Innova Crysta’s sales since it was launched in May.

RS Kalsi, executive director at Maruti Suzuki told ET enhancing market share in the top cities has been one of Maruti's major achievements ...

Top SUV and crossover brand Mahindra & Mahindra, for example, is witnessing a strong traction among women customers particularly for its ne...