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WHY PEOPLE LOSE SMALL ITEMS
Psychology says people who keep losing their handkerchiefs aren't always careless, they may be paying attention to something more important- Psychology says people who own only one pair of socks aren't necessarily disorganized, they may simply have different priorities
- Best Italian Proverb of the Day: "Friendships and macaroni are best when warm." A life lesson on nurturing meaningful relationships
- Everyone celebrated the salary hike. One employee cried because he believed it could 'save' his marriage. Here's what happenedA coworker's tears at a salary increase highlighted deep financial pressures. He had been hiding his struggles to support his family. The r...09 Jul, 2026, 11.57 AM IST
- Credit cards lose ground as small-ticket personal loans gain traction: CIBILCredit cards now hold 38% of unsecured credit, down from 56% in 2016. Small personal loans under fifty thousand rupees have gained signific...09 Jul, 2026, 12.54 AM IST
- Chinese Proverb of the Day: “Keep the general goal in sight while tackling… — Life lessons on planning, productivity, consistency, purpose and why small habits lead to big successChinese Proverb of the Day highlights the meaning of “Keep the general goal in sight while tackling daily tasks.” The saying emphasizes the...08 Jul, 2026, 06.57 PM IST
- Credit cards are losing ground to small personal loans, TransUnion CIBIL data showsCredit cards are losing share in India's unsecured lending market as consumers increasingly opt for small-ticket personal loans and other c...08 Jul, 2026, 01.14 PM IST
- Geographic diversification helps SFBs revive microfinance growthSmall finance banks are expanding microfinance lending rapidly due to geographical diversification. Equitas and Ujjivan witnessed significa...08 Jul, 2026, 10.37 AM IST
- Psychology says grocery shopping while hungry can affect more than the snack aisle; a 2015 study found hunger increased the acquisition of nonfood items, tooHunger prompts people to acquire more items, not just food. Studies show hungry individuals desire more nonfood objects like binder clips. ...07 Jul, 2026, 05.26 PM IST
- Psychology of ownership says picking up and handling a product can make it feel more like yours before you buy it; Peck and Shu’s experiments found mere touch increased perceived ownership and valuationStudies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...07 Jul, 2026, 05.24 PM IST
- Psychology of self-reward says bringing reusable bags to the grocery store doesn't guarantee a purely virtuous cart; research found shoppers also added more indulgent foodsBringing reusable shopping bags can subtly encourage more indulgent purchases. Research indicates shoppers buy more snacks and sweets when ...07 Jul, 2026, 05.23 PM IST
- Psychology says shoppers who drink coffee before heading into a store may spend more than they planned; Biswas et al.’ s 2022 experiments found caffeinated shoppers bought more items and spent moreA recent study reveals that caffeine consumption before shopping leads to more purchases. Shoppers consuming caffeinated beverages bought m...07 Jul, 2026, 05.22 PM IST
- Psychologists say wearing sentimental jewelry is not simply about fashion, but often helps people stay emotionally connected to loved ones and important memories, according to a research on the 'Extended Self' published in the Journal of Consumer ResearchPossessions, especially jewellery, often become integral to our identity, extending our sense of self beyond our physical being. Research h...06 Jul, 2026, 06.33 PM IST
- Can Zerodha's 'nice place to work' culture become its real moat? Here's what Nithin Kamath saysNithin Kamath said Zerodha’s culture stems from deliberate choices, including staying small, avoiding revenue targets and prioritising empl...06 Jul, 2026, 06.18 PM IST
- Psychology says people who carefully open a gift and keep the wrapper for future use aren't always just trying to save money: What this habit may reveal?Psychology says people who carefully open a gift and keep the wrapper for future use aren't simply trying to save paper. Psychology links t...06 Jul, 2026, 03.51 AM IST
- Psychology says people who never remove plastic covers from remotes, fridges, and car seats may not be careful , they may be focusing on the loss rather than the gainPsychology says people who keep plastic covers on remotes, fridges, cars, and furniture may be influenced by loss aversion, ownership psych...02 Jul, 2026, 10.08 AM IST
- Psychology says people who decorate their desk may be creating more than just a beautiful workspace, they may be boosting everyone’s moodPsychology suggests that people who decorate their desks are often doing more than adding visual appeal. Their choices may reflect a desire...02 Jul, 2026, 10.05 AM IST
- Psychology says people who save shopping bags inside shopping bags aren't cheap, they may simply see value that others overlookPsychology suggests that people who keep shopping bags stored inside other shopping bags are not necessarily being cheap. More often, the h...01 Jul, 2026, 10.13 AM IST
- Psychology says people who keep keys, phones, purse on the same place every day aren't forgetful: What this daily habit revealsPsychology says people who keep keys, phones, purse on the same place every day aren't simply following a routine without purpose. Psycholo...30 Jun, 2026, 01.35 AM IST
- Psychology says people who constantly lose their handkerchiefs aren't forgetful, their brains may be overwhelmed by competing prioritiesPsychology teaches us that everyday habits often reveal how the brain manages competing priorities. The handkerchief itself is rarely the r...23 Jun, 2026, 08.37 PM IST
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