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WHITENING TOOTHPASTES
How to Get Coffee Stains Out of EverythingCoffee stains can be a nuisance on clothes, carpets, and even teeth. However, science provides simple, effective methods to tackle these ma...
Why enamel protection is becoming central to everyday oral careEnamel protection is emerging as a critical focus in everyday oral care as dentists highlight rising cases of enamel erosion linked to mode...
Is using too much toothpaste harming your teeth? LA periodontist with 25 years’ experience shares the right amount you should useIs too much toothpaste harming your teeth? Dentists are warning that using too much toothpaste, especially in children, can lead to dental ...
Dabur becomes 2nd largest player in oral care in Modern Trade channels: CEODabur has become the second-largest player in the oral care segment in modern trade channels, driven by growth in its Dabur Red Toothpaste ...
Indian FMCGs offer the taste and feel of nature in toothpastes and soapsConsumer preference is shifting towards natural and herbal ingredients in personal care products. The trend is prominent in toothpastes, ha...
4 dental health myths that need to die in 2023A guide to how we mess up our dental hygiene.
Are teeth whitening toothpastes safe & effective? It depends on your enamelActivated charcoal, another ingredient in whitening toothpastes, can damage enamel & gums.
Colgate expects higher agri prices to spur rural recoveryIndia's villages, which contribute around 35% to overall FMCG sector sales, saw growth declining since September last year as steep inflati...
Big opportunity in longer term for premiumisation strategy in India: Colgate PalmoliveAbout 65% of Colgate Palmolive's addressable population live in markets, where average people brush their teeth less than one time a day. I...
New products likely to lift Colgate fortunesIn FY20, its revenue growth was muted followed by a mere 1% growth in the first half of FY21. However, the trend may reverse since analysts...
Toothpaste sales see uptick following increase in demand for specific-use flavoursThe market is fast moving from generic all-in-one toothpastes to more need-based offerings such as whitening, mint & herbal flavours, and t...
ASCI investigates ads featuring Ajay Devgn and MS Dhoni, calls them misleadingThe self regulatory body of advertisers investigated complaints against 408 advertisements in November.
Patanjali under lens for misleading advertisingRamdev promoted FMCG company Patanjali has found itself under the scanner of the country's advertising watchdog again.
Sensitive toothpaste sales flat so far in FY15 as consumers opt for multi-benefit brandsExperts feel sensitive toothpaste segment hit the mark initially but consumers switched to regular ones after early trials.
P&G set to extend Crest toothpaste nationally, Colgate & HUL pushing their productsP&G was planning to extend its value-added Crest toothpaste nationally, a year after it entered the oral care segment under its Oral-B bran...
FMCG companies rush to fill gaps in marketPost-shampoo conditioners, and now specialized hair oils, have got introduced to fill in certain gaps that marketers have only recently spo...
Toothpaste companies rush to brush up on whiteWith its 'Visible White' variant, where Colgate-Palmolive claims to offer whiter teeth in just a week, the company joins HUL's Pepsodent an...
- Colgate buys remaining 25 per cent stake in subsidiary for Rs 2.4 crore
Colgate Palmolive (India) Ltd today said Professional Oral Care Products Pvt Ltd has become a wholly owned subsidiary of the firm as it acq...
- Colgate ropes in SRK as its new brand ambassador
FMCG giant Colgate Palmolive has signed on SRK to be its new brand ambassador.
- Colgate Palmolive net profit up 29%
A sharp volume growth helped toothpaste major Colgate Palmolive report a 29% increase in net profit at Rs 36.1 crore for the quarter ended ...