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WHISKY TASTING
Going Dutch can mean bill-splitting turning into a full-blown hair-splitting affairDining out with friends can bring unexpected financial and social challenges. From over-ordering to excessive drinking, the bill often beco...- Beyond the room: Why India Inc's luxury hospitality bet is becoming an experience businessIndia's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- Paul John presents Kaarigari, a soulful journey into Indian craftPaul John celebrates true Indian craft, from music and poetry to wood carving and refined single malts. Kaarigari is a tribute to the artis...
- A matter of tasteOn World Whisky Day Stephanie Macleod, master blender at Dewars, muses about everything whisky — from her favourite cask to her journey in ...
- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- Indri Visitor Centre: India’s latest whisky destination where craft, culture, and whisky convergeIndia's Indri Visitor Centre emerges as a landmark in global whisky tourism, offering an immersive experience that blends heritage, innovat...
- ET Awards: India Inc celebrates corporate excellence under luminous lotus in MumbaiIndia's top business leaders gathered for the ET Awards in Mumbai. The event celebrated achievements and fostered conversation. Dignitaries...
- Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- How wooden barrels shaped liquid history from oil to feniIran's planned oil toll through the Strait of Hormuz will generate significant revenue, a consequence of the 19th-century US decision to st...
- Amrut Distilleries and Radico Khaitan put desi single malts on the global mapIndian single malts achieved significant recognition at The Fifty Best World Whisky Tasting 2025, securing multiple Gold medals against glo...
- Heard of whisky tourism? An Indian distillery has made its mark in this growing sectorPaul John's Visitor Center in Goa received the 'Visitor Attraction of the Year' award at the World Whiskey Awards 2025. Visitors can see th...
- 'Made in India' whisky beats American single malts and Scotch whiskies to get the 'best in the world' awardIndri Diwali Collector’s Edition 2023, a whisky made in India, has been named the best whisky brand in the world by Whiskies of the World. ...
- Revealed: Here's why whisky tastes better with waterAdding water to whiskey changes its taste significantly.
- Paul John: The award-winning Indian single malt that challenges its Scottish rivalsPaul P John, the 51-year-old chairman of John Distilleries Ltd ( JDL) in Bengaluru, launched his eponymous Indian single malt in London in ...
- Scotch is for the masses, not just for the classes: Diageo's Ewan GunnIn a 90-minute, freewheeling, tasting session, Ewan Gunn, Global Whisky Master for Diageo, felled a few parables around the beverage.
- Sight more important to appreciate whisky than other senses“For enjoyment, drink it as you like. Put Coke, ice or soda. For appreciation though, select the glassware and say no to ice and yes to wat...
- Liquor companies like Diageo, William Grant & Sons using Scotch-tasting sessions to feed off each other’s customer poolThe Indian luxury mkt is estimated to grow 21% a year to around Rs 73,500 crore by 2015, up from about Rs 23,700 crore, in 2009.
- 'Each time I taste I embark on a journey'Jim Murray, the world's top-notch whisky-taster, spoke on the art and business of whisky tasting among other toasts with ET.
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