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WHISKY PREMIUMISATION
Whisky, no more a colonial hangoverIndia's whisky scene is experiencing a remarkable 'swadeshi' boom, with domestic premium brands like Indri and Rampur rising in popularity,...- Foreign whisky sales slow for second straight year as post-pandemic boom fadesGrowth in imported whisky sales slowed for a second consecutive year in 2025 across Scotch, Irish, Japanese and American categories, reflec...
- India-UK FTA draws mixed response from liquor industry over Scotch duty cutsThe India-UK Free Trade Agreement is set to begin on July 15. Alcoholic beverage makers welcome the pact, expecting increased trade and a b...
- India has a story to tell in single malts that is not borrowed from Scotland or Japan: Alcobrew’s Romesh PanditaIn a freewheeling chat, Romesh Pandita, Chairman and Managing Director, Alcobrew Distilleries India, highlights how Indian single malts are...
- India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...
- India meets FY26 with cheers & beers: High-end spirits popular; ale beats rainy daysIndia's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...
- Liquor maker Radico Khaitan resumes Gulf shipments as tensions easeRadico Khaitan's exports to the Gulf are resuming after a halt due to regional conflict. Shipments stalled in March and April but are now g...
- Piccadily Agro Q4 Results: Profit rises 14% to Rs 45 cr; FY26 revenue crosses Rs 1,110 cr markets stocks earningsPiccadily Agro Industries Ltd, maker of single malt whisky Indri and Camikara Rum, has reported a 13.6 per cent increase in its net profit ...
- Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
- India's premium liquor boom defies global slowdownIndia's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...
- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- How global liquor brands are choosing desi partners to tap India’s premium boomGlobal liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing...
- Indian Spirits cos stirred up to fight a premium battle as British scotch whiskies expected to flood India at reduced pricesA new India-UK FTA deal is set to halve import tariffs on whisky and gin, potentially flooding the Indian market with cheaper premium scotc...
- Customisation and personalisation: The newest players in whisky townThe exclusivity of private whisky labels and vintage casks is gaining traction among enthusiasts and investors in India. With bespoke offer...
- Scotch, premium foreign whiskies see fall in sales growth as Indians go for local whiskyTo be sure, within imported whiskey, premium and super-premium brands have still performed well but value or entry level brands, which most...
- Level playing field needed to boost whisky sales: Chivas Brothers on India-UK FTAChivas Brothers, the Scotch whisky business owned by French distiller Pernod Ricard, has called for a fairer playing field in the India-UK ...
- Allied Blenders & Distillers firms up plans to acquire 3 brands in whisky segmentAllied Blenders and Distillers (ABD), the third largest Indian IMFL (Indian-made foreign liquor) company in the country, has firmed up plan...
- ABD to launch premium whisky by DecemberABD has achieved record sales last fiscal for its flagship brand Officer's Choice whiskey, which is in the mass market, by selling a record...
- John Distilleries to take first step towards premiumisationOriginal Choice whisky-maker John Distilleries will take its first step towards premiumisation by launching Roulette brandy.
- United Spirits, Radico Khaitan & Tilaknagar launch higher-priced brandies to meet rising demandBrandy is getting a makeover with liquor marketers scurrying to introduce higher-priced brandies to meet booming demand.
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