India's luxury hotels are evolving beyond just rooms. Companies are now creating immersive experiences that blend wellness, food, and cultu...

Paul John celebrates true Indian craft, from music and poetry to wood carving and refined single malts. Kaarigari is a tribute to the artis...

India's liberalization brought 'frugal flamboyance'. This trend allows people to appear rich without spending excessively. It contrasts wit...

Anand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...

India's liquor sales saw a rebound in the year ended March, with spirits volume growing 4% and beer volumes also rising 4%. This recovery w...

As far as India is concerned, the biggest pain point from the US-Iran war in the Gulf region has been the spike in the prices of not only o...

Bihar's decade-old alcohol ban has not stopped drinking. Instead, it has fueled a secret delivery system. Coded words like 'pure milk' and ...

India's free trade agreement with New Zealand is set to boost Indian liquor exports. Duty concessions will make Indian single malt whisky a...

India's Indri Visitor Centre emerges as a landmark in global whisky tourism, offering an immersive experience that blends heritage, innovat...

Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...

India's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

India's affluent class is driving a surge in high-end spirits sales, with Scotch whisky and fine wines showing double-digit growth. Accordi...

Data sourced from an annual report on alcohol consumption by Drinks International shows that seven among the top 10 fastest growing whisky ...

India, the largest whisky market in the world, could consume 190-200 million cases of whisky in five years, the International Wine and Spir...

: American whisky consumption in India is poised for more action. Beam Global Spirits & Wine Inc, makers of Jim Beam Bourbon, is to up the ...

The Kentucky-based company - the largest American wine and spirits business - is set to unveil its organic wine brand, Bonterra, in the dom...