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WHISKEY DRINKING CHALLENGE
Keenly watching India-US trade deal developments: Brown-Forman India MDBrown-Forman, the maker of Jack Daniel's, is closely monitoring the India-United States trade deal. Positive signs are emerging for the bil...- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- Liquor stocks have macro tailwinds, but will FTAs become a problem? 6 liquor stocks with an upside potential of up to 26%Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...
- Did Britain win the trade war? Why it's tough to declare a victor.Donald Trump's tariff policies have created a complex trade landscape where across-the-board rates are just the beginning. Britain and the ...
- Rampur Indian Single Malt named as one of the World’s 50 Most Admired WhiskiesRadico Khaitan's Rampur Indian Single Malt has been named as one of the World’s 50 Most Admired Whiskies by the Drinks International Magazi...
- Suntory looks for a high with Imperial Blue buySuntory is reportedly reviving its interest in acquiring Imperial Blue whiskey from Pernod Ricard, amidst Pernod's global restructuring and...
- Bill Gates speaks about his 'LSD' experience; admits he smoked 'marijuana' to 'impress girls'In his upcoming memoir Source Code, Bill Gates opens up about his teenage years, revealing his experiments with drugs, including LSD, marij...
- Influencer accepts challenge to drink two bottles of whiskey in 20 minutes, dies from alcohol poisoningIn Thailand, 21-year-old social media influencer Thanakarn Kanthee died after drinking two bottles of whisky in a challenge for money. He h...
- Rs 75,000 bet turns deadly as influencer with disability tragically dies after dangerous challengeA 27-year-old Thai social media influencer, Thanakarn Kanthee, known as "Bank Leicester," tragically died after accepting a challenge to dr...
- Beer brands missing from Delhi bars, restaurants. Here's whyDelhi faces a beer shortage, impacting sales at various venues. Sudhakar Banerjee notes the absence of popular beer brands at a niche resta...
- Inflation hasn't impacted imported spirits segment, investing in brand building, says Brown-FormanIndia is a "strategic emerging market" for Brown-Forman, where it is strengthening its presence in tier II cities and actively investing in...
- How the chief blender of Suntory Spirits has helped put Japanese whiskey on world mapOn his visit to India, he jokes, for the first time he saw whiskey with cola, soda, water and ice, all in the same glass. He had also never...
- Young entrepreneurs are trying to add fresh notes to craft alcohol; will big cheers follow?Shivam Ginglani, 30, founder of Solan-based Ginglani Distillers, says it is possible for craft alcohol to have good numbers. Ginglani wants...
- Distinct flavours and ghosts stories: Gemma Paterson reveals what made The Balvenie a real & human brandPaterson spent a few years as a tour guide at the Speyside distillery.
- USL Gives Beer Lovers a New Taste of WhiskeyUSL launches Silk, a home-grown honey flavoured whiskey under McDowell's brand.
- United Spirits Limited gives Beer lovers a new taste of WhiskeyWhile USL hasn't tweaked the alcohol content to make the new product less potent, there could be a consumer perception of it being a temper...
- Viiking Ventures to invest Rs 100 crore for expansion and marketingDiversified firm Viiking Ventures plans to invest Rs 100 crore in expansion of its premium beer brand 'Goa Beer' in domestic as well as int...
- Diageo's former MD Abanti Sankaranarayanan heading new verticals at USL in renewed growth push"The top end of the market is where Diageo has always played strong, and we want to put our arms around with unique capabilities of luxury ...
- Zen state of mind can be found in a single sip of malt whiskeyYou might stray from the righteous path, especially during your college years, as beer is chugged down by the barrel but you really cannot ...
- Sunday ET: Is bourbon America’s answer to Britain’s Scotch?A good whiskey never comes on its own; it can only be invoked, cajoled or coerced to appear.
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