Weikfield Foods exploring campaigns similar to its lie detector test ads: CEO D.S. SachdevaWeikfield Foods, known for its pasta, is planning to use innovative communication methods, similar to the lie detector test used in a recen...
Companies trying to junk consumer notions on packaged foodPublic health officials have for years been warning about a surge in non-communicable diseases such as diabetes, obesity and associated car...
Realty hot spot: This locality in Pune is close to airport, employment hubsThe main localities in this area include Viman Nagar, Kalyani Nagar, Wadgaon Sheri and Sheri. 2-BHKs enjoy abundant supply here. Here are o...
Weikfield Foods set ambitious target of doubling revenue in next three yearsThe 65-year old privately held company was till recently an extremely conservative player in the Indian FMCG space though last fiscal it gr...
Loop Health appoints HDFC Life's Amit Punchhi as presidentPunchhi has 30 years of experience in global financial services and was most recently part of the executive council at HDFC Life as CBO and...
Realty hot spot series: A well-connected upscale area in PuneThis week ET Wealth realty hot spot series takes a look at an upscale, well-connected locality in Pune. The area is near to key office hubs...
Realty hot spot series: Pick this Pune locality if you want a home close to IT hubsAirport Road, Pune enjoys high demand and supply of property in various price brackets. Besides proximity to IT hubs, here are factors that...
Xander acquires 1.1-million-sq-ft Pune office park $130 millionThe 1.1 million-sq-ft commercial office park is leased to diversified tenants like Maersk, WNS, Whirlpool, PTC, Nihilent, Tavisca amongst o...
Kiran Mazumdar-Shaw slams ‘primitive’ service at Kabini lodge; Twitterati has mixed responseState government-run Jungle Lodges and Resorts's prime property in Kabini has triggered a debate on social media.
- Karnataka to create ecosystem for using nanotechnology across verticals
Bengaluru, Nov 2 (IANS) The Karnataka government would create an ecosystem for bringing all stakeholders to use nanotechnology across verti...
Swiss companies plan vocational education centre in PuneThe Centre of Excellence for Manufacturing would be set up by the Swiss entities in alliance with Pune-based Malhotra Weikfield Foundation.
- Dabur subsidiary divests stake in UAE-based group firm Weikfield International
Dabur India today said its subsidiary Dabur International Ltd has divested its entire stake in UAE-based group firm Weikfield International.
- Weikfield Foods plans to grow its organic brand, Eco Valley, adding fresh and processed foods
Weikfield Foods Pvt Ltd expects to become a value added producer, adding organic ketchups, juices and providers of organic pulses to its po...
- Sweet taste of success for Weikfield
Weikfield has a strategy of choosing segments where the competition is not the big food daddy. It prefers to concentrate on segments that a...
Small food cos spice up marketing strategiesSmaller food brands acrosss India are finding it tough to stand out in the clutter.
- Small food cos spice up marketing strategies
Smaller food brands are finding it tough to stand out in the clutter.
- Processed foods to be costlier
The problem for food processors is the limited scope of increasing prices since any steep hike will result in loss of consumers.