The ethanol story started simply enough: Cut India's dependence on imported crude oil. It would save foreign exchange. Give farmers a new a...

India UK Free Trade Agreement: The India-UK Comprehensive Economic and Trade Agreement is now in effect. Nearly all Indian exports will gai...

Younger Indians aged 21-28 are drinking alcohol more frequently than before. This trend challenges the idea that Gen Z avoids alcoholic bev...

The India-UK Comprehensive Economic and Trade Agreement takes effect on July 15, 2026. This pact grants nearly 99% duty-free access for Ind...

Sugar is one of the oldest distressed sectors in India. For decades it has swung between glut and shortage, carried heavy debt, was depende...

Radico Khaitan anticipates a robust 20% growth in its premium spirits segment this fiscal year, alongside a 120 basis point margin expansio...

As the old saying goes: Nothing can be ruled out on the street. Which means that one should be prepared for anything. Now, what is the prob...

It is probably time to be bullish as an investor. But remember two things. One: Valuations are still not cheap. Two: Because it is over and...

When prices fall, caution comes naturally. Investors hesitate, portfolios are reviewed less often, and even optimists become careful. But w...

Magic Moments vodka has achieved a significant milestone, surpassing 8 million cases in sales this year. The brand now commands a dominant ...

The Delhi-based liquor marketing company has inked a pact with F Beverages Ltd to market the latter's brand portfolio, including Fashion Vo...

Sales of a few brands in the top-end segment actually grew 30-40% in the same period, an industry insider, who did not want to be named, to...

Radico Khaitan, which makes the mass selling 8 pm whisky, is set to launch a premium vodka brand Verve, joining the 'premium' trend in the ...

India may be a traditional brown spirits market and the largest whisky-drinking nation, but most alcohol firms are now high on vodka.

With a view to capture around 20 per cent market share in the premium Vodka segment in India Made Foreign Liquor category, leading liquor m...

Vijay Mallya-led United Spirits (USL), the third-largest global liquor marketer by volume, is acquiring Liquidity, a US-based maker of spec...

A vodka battle is in the offing with USL unveiling a new premium vodka brand Poison pitched against Smirnoff.