NBDA seeks GST relief to ease financial strain on news broadcastersThe News Broadcasters & Digital Association (NBDA) has appealed to the Finance Minister Nirmala Sitharaman, requesting revisions to the GST...
02 Sep, 2025, 02.34 PM IST
WPP invests in Stability AI to enhance media and entertainment productionWPP has announced a strategic partnership and investment in Stability AI, a leader in generative AI technology. This partnership will enabl...
05 Mar, 2025, 10.05 PM IST
Viacom18, Star India move CCI for merger approvalViacom18 and Star India have sought CCI approval for their merger deal, assuring minimal competition impact in India. The merger deal may f...
27 May, 2024, 02.21 PM IST
A touch of drama helps but un-stereotyping in ads likely to unlock higher marketing return on investment - Kantar report“The spread of ads that consumers have perceived to be both creative and effective is an affirmation of the fact that the space for creativ...
24 Jun, 2022, 03.50 PM IST
ASCI frames guidelines for advertising & promotion of crypto assetsFocusing on the unregulated nature of VDAs, the council has prohibited the use of words such as 'currency', 'securities', 'custodian' and '...
23 Feb, 2022, 01.36 PM IST
View: A candle for this Diwali nightIn attacking festival ads, the right wing crudely constructs the model Hindu woman and regulates Muslim presence. If this country needs a t...
02 Nov, 2021, 07.21 PM IST
THE WHAT WHY AND HOW OF NATIVE ADVERTORIAL WITH BRANDWIREThe world has almost ceased to be offline and with every passing year the online space is adding more and more user base. This has been wel...
12 Feb, 2019, 03.40 PM IST
BMTC to coax commuters with wi-fiThe corporation is preparing to provide free wi-fi access and smartphone-based infotainment on the 1,200 buses it will be adding to its fle...
30 May, 2017, 10.27 AM IST
Ahead of polls, parties put up 3,000 ad panels in Delhi metroAs Delhi elections loom on the horizon, the Delhi Metro has turned into an electoral battlefield with BJP & AAP putting up ad panels in tra...
28 Dec, 2014, 10.59 AM IST
Online retailers like Flipkart, Jabong and Quikr spending massively on television adsSome of the biggest spenders are Olx, Flipkart, Quikr, Snapdeal, Jabong & Myntra, that hold a meaty portion of the Rs 18,000-cr e-retail in...
28 Mar, 2014, 10.58 AM IST
How IKEA uses social media to emerge a marketing successWith 345 operational stores across the world (as of year 2013), IKEA's digital marketing strategy remains almost uniform.
03 Mar, 2014, 06.20 PM IST
- Advertising Agencies Guild approaches tribunal in DAVP matter
Advertising Agencies Guild has approached the Competition Appellate Tribunal challenging CCI's order that dismissed allegations of abuse of...
17 Apr, 2013, 06.22 PM IST
- Percept, Crayon & JWT to handle Congress' UP campaign; Rahul Gandhi to say 'Utho, Jaago, Badlo'
The UP campaign will be jointly handled by all 3 agencies that had looked after the party's publicity for 2009 general election - Percept, ...
12 Nov, 2011, 11.01 AM IST
- Google injects search savvy into display ad system
Google Inc. is counting on the crown jewel of its online advertising empire to burnish a diamond in the rough.
18 Sep, 2009, 12.21 PM IST
- Puma on prowl for eyeballs after dark
Night Projection will involve a virtual runner projected on the facades of buildings in cities such as Delhi, Mumbai and Bangalore.
23 Aug, 2008, 03.21 AM IST
- Centre asks states to ban hoardings on roads
Centre has asked states to ban hoardings on roads to reduce what it calls visual pollution and suggested an alternative model for generatin...
29 Apr, 2008, 01.30 AM IST
- Future Group plans TV lounge for liquor, tobacco
Indian law bars advertising of liquor and tobacco products in the media but allows it at the point of consumption. Invest in wine I High-en...
19 Mar, 2008, 09.02 AM IST