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VIRTUAL CONTENT CREATORS
Vrutika Patel AI: This Insta woman looks real, posts daily, has a lakh followers and earns ₹1 lakh a month, but she is not realVrutika Patel AI: An AI-generated influencer named Vrutika Patel, with over a lakh followers and 300 paid subscribers, is sparking debate a...21 May, 2026, 01.10 PM IST- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- MrBeast's $1 million offer to TheBurntPeanut for a face reveal sends internet into chaos: Will fans finally see the Twitch gamer’s face?TheBurntPeanut has quickly emerged as one of the internet’s most recognizable anonymous gaming personalities. Unlike traditional streamers ...13 May, 2026, 09.33 PM IST
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...10 May, 2026, 12.37 PM IST
- HC protects MP Shashi Tharoor's personality rights, directs removal of deepfake videoThe Delhi High Court has protected Congress MP Shashi Tharoor's personality rights. The court ordered X to remove an AI-generated deepfake ...10 May, 2026, 12.14 PM IST
- India is facing a data obesity epidemic—as storage in phones fails to keep up with people’s voracious appetite for visualsIndia’s growing use of smartphones, AI tools and social media is driving a surge in demand for digital storage, with experts warning of a “...10 May, 2026, 08.15 AM IST
- Amazon CEO on Now growth; Big Tech dials up AI spendIn India’s hypercompetitive quick commerce space, Amazon CEO Andy Jassy said Now is growing fast. This and more in today’s ETtech Top 5.30 Apr, 2026, 09.03 PM IST
- China’s Netflix expects AI to create bulk of shows in five yearsIQiyi Inc. is set to transform its operations, anticipating AI will generate most films and shows within five years. The company is launchi...20 Apr, 2026, 04.41 PM IST
- AI is writing your travel diariesAI travel influencers are here, can they coexist with human creators? ET finds out.20 Jan, 2026, 06.00 AM IST
- Why is Ironmouse leaving VShojo? Popular VTuber alleges $500,000 charity money withheldPopular VTuber Ironmouse has parted ways with VShojo. She is also pursuing legal action against the talent agency. Ironmouse alleges VShojo...22 Jul, 2025, 05.50 AM IST
- For creators, regional apps are the gift that keeps on givingMid-tier creators are leaving Instagram and YouTube for regional apps like Moj, ShareChat, Rooter, Stan, and Eloelo to earn through virtual...15 Jun, 2024, 06.11 AM IST
- Understanding NFTs: A beginner's guide to non-fungible tokens"Non-fungible" refers to something unique and irreplaceable, while "token" represents a digital certificate or proof of ownership. In essen...05 Feb, 2024, 12.56 PM IST
- How short video apps are fuelling big ambitions for content creators from small townsA BMW bike and a house in Mumbai, homegrown short video apps are fuelling big ambitions for content creators from small towns. Even as plat...10 Jan, 2024, 05.24 PM IST
- MrBeast’s earnings reached $82 million over the past year; How much do other digital creators make?Following MrBeast, the next highest-earning digital creators on Forbes' list for the June 2022 to June 2023 period were YouTube talk-show d...27 Sep, 2023, 03.51 AM IST
- How rise of on-demand content will impact the content creationThe rise of on-demand content is having a profound impact on the way content is created. Content creators are now exploring new and innovat...20 Feb, 2023, 10.00 AM IST
- One Digital Entertainment joins hands with Holosuit to bring AR/VR experience to the creators’ worldHolosuit is an affordable, bi-directional, wireless and easy to use full body motion capture suit, acts as a bridge between the virtual & r...11 Dec, 2018, 04.00 PM IST
- For virtual reality, content is the king, say industry watchersThe VR storyteller guild workshop, in partnership with Nasscom, is aimed to promote VR by creating a community of content creators.27 Feb, 2017, 02.41 PM IST
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