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VIRAT KHULLAR
Move over FMCG, auto to take advertising crownCars and bikes are leading advertising this festive season. The automobile sector is expected to overtake FMCG in ad spending for the first...- GST 2.0: Consumer cos readying big festive splash to boost salesIndian consumer companies, including Reliance Retail and automakers like Hyundai, are increasing marketing and advertising budgets by 15-20...
- Consumer Goods companies step up ad spends in a bid to push salesConsumer goods companies are significantly boosting their advertising and marketing budgets by 20% this quarter to meet fiscal year-end sal...
- Bid to widen reach during elections, cricket mania: Companies plan ad splurge for action-packed June quarterMaruti Suzuki, Tata Motors, Hyundai Motors, Dabur and Godrej Appliances among others said they will be increasing their ad budgets for the ...
- Indian passenger vehicle industry engages numerous social media influencers to accelerate salesThe strategy seems to be working just fine: most automakers have been able to sell cars to an increasingly informed set of buyers – who see...
- Road to SUV Buyer's Heart: Top auto competitors doubling down on their strengths to woo customersWith competition intensifying in the fast-growing sport utility vehicle (SUV) market in India, top auto competitors are doubling down on th...
- Pushing the boundaries: Why WPL is a big step towards levelling the playing field for women’s sportsThe cricket league will be a trendsetter in more ways than one. India might soon get a women’s kabaddi league, too, following the success o...
- Buying a car? Indians are big on online research. Find out seven new habits of buyersIndia overtook South Korea to become the fifth largest car market and is expected to overtake Germany to become the fourth largest by 2016-...
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