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VIRAL BRAND CAMPAIGNS
Lionel Messi breaks the internet in viral Spider-Man promo with Tom Holland- For 21 years, this 77-year-old ‘Water Baba’ has been handing out free cold water to thirsty highway travellers in Rajasthan’s 45°C scorching desert heat
- An unexpected wedding detail stole the spotlight at Donald Trump Jr. and Bettina Anderson’s Bahamas celebration-here's what it was
- Gap, American Eagle fall as brand troubles weaken annual forecastsThe results underscore a widening split in consumer spending, with record-low sentiment driven by the Iran war forcing lower-income househo...29 May, 2026, 07.42 PM IST
- Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...29 May, 2026, 10.27 AM IST
- How Karnataka's Dr Sameer Nair is growing 30 tonnes of chemical-free Kesar mangoes on barren rocky land using Israeli technologyDr. Sameer Nair, an Ayurvedic healer from Belagavi, has embraced agricultural innovation by establishing a vibrant Kesar mango orchard. Uti...25 May, 2026, 08.38 AM IST
- Picked wrong Melody? Parle Industries shares hit 5% upper circuit for 3rd dayParle Industries shares hit the 5% upper circuit for the third straight session after investors mistakenly linked the stock to Melody toffe...22 May, 2026, 11.36 AM IST
- Nykaa, Honasa Consumer profits pop; Viral 'Cockroach Party' curbed on XNew-age companies Nykaa and Honasa Consumer posted multifold jumps in their quarterly profit. This and more in today’s ETtech Top 5.21 May, 2026, 07.40 PM IST
- Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...21 May, 2026, 12.59 PM IST
- Cockroach Janta Party: Who is the founder, website link, manifesto, and why it’s going viralCockroach Janata Party Website: A new online political group, the Cockroach Janta Party, is trending across Indian social media. It began a...20 May, 2026, 11.16 AM IST
- Marc Andreessen posts boardroom spoof video taking aim at General Catalyst adVenture capitalist Marc Andreessen escalated a public spat with General Catalyst by posting a video mocking their viral ad for a fictional ...16 May, 2026, 02.03 PM IST
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...12 May, 2026, 06.18 PM IST
- 'People called her too dark': This teenager 'Slum Princess' from Dharavi is now the face of international fashion campaignMaleesha Kharwa, an 18-year-old from Mumbai's Dharavi slum, has become an international modelling sensation. Spotting her potential, a prod...11 May, 2026, 01.10 PM IST
- Vijay's transformation as 'Muthalvan' from 'Thalapathy'Actor-turned-politician Vijay was sworn in as Tamil Nadu Chief Minister after his party TVK defeated the DMK in the 2026 Assembly elections...10 May, 2026, 12.37 PM IST
- Who is Hunter Peterson: Man behind the viral ‘Let’s Buy Spirit Airlines’ campaign that drew $214 million in pledged crowdfundingA viral online campaign, 'Let's Buy Spirit,' emerged after Spirit Airlines ceased operations, proposing public crowdfunding to revive the c...07 May, 2026, 10.43 AM IST
- Teacher Appreciation Week 2026 Deals: Free meals, big discounts and why it matters more than everNational Teacher Appreciation Week 2026 offers numerous deals and freebies for educators from May 4-8. Many businesses, including Chipotle,...05 May, 2026, 06.16 PM IST
- Trump shooting scare renews 'staged' conspiracy theoryA flood of misinformation exploded online after US President Donald Trump escaped a weekend shooting scare, fueling renewed -- and unfounde...28 Apr, 2026, 08.08 AM IST
- Magic Sawe dust, runs up brand valueWith an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...27 Apr, 2026, 11.25 PM IST
- McDonald’s CEO Chris Kempczinski faces fresh backlash again after on-camera eating moment goes viralMcDonald’s CEO Chris Kempczinski is facing renewed backlash after another on-camera food tasting moment went viral. Despite attempting a Mc...11 Apr, 2026, 03.40 AM IST
- Lenovo, TataSky, Cornetto, Happydent turn to viral adsWebchutney, Media2win and Virtual Marketing are shifting focus to create online ad campaigns around animated viral videos. Advertisers go g...14 Jan, 2008, 04.20 AM IST
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