Milind Soman was criticised for advertising vim liquid for males.

"Growth is largely driven by food brands since the frequency of essentials such as milk are significantly higher. Big brands continue to do...

Hindustan Unilever Limited (HUL) announced that its Dapada factory, manufacturing home care products including Surf excel, Rin, and Vim, ha...

This initiative offers consumers an option to reuse their plastic bottles by refilling products from HUL's brands like Surf Excel, Comfort ...

As a responsible marketer and member of ASCI, we have always complied with ASCI guidelines and recommendations. We will suitably modify the...

Strange are the ways of marketing. Brands, which are leaders nationally, trail other relatively smaller players in specific geographies.

Flipkart has roped in Samardeep Subandh to head its marketing team, making him the latest top-level executive to join the firm.

With the household supplies store, the category will now offer 40,000 products from 5000 Indian & international brands, Amazon said.

The Indian arm of UK-based Reckitt Benckiser Group plc, the makers of famous antiseptic brand 'Dettol', had moved the court alleging Hindus...

An ongoing marketing war between Reckitt Benckiser’s Dettol and HUL’s Vim and Lifebuoy over germ protection has gone nasty with both firms ...

HUL has launched a print ad that claims its Lifebuoy liquid soap gives better germ protection than the rival’s Dettol antiseptic formulatio...

Welcome back to the world of marketing wars and aggressive competitive advertising in the consumer goods market.

In a first for Reckitt Benckiser, the launching commercial for its Dettol Kitchen dishwashing and kitchen cleaning gel shows rival Hindusta...

This would pit the 80-year-old Dettol directly against Vim, that has been dominating the dishwashing space for close to 100 years.

HUL today said it has tied up with the Tata Group retail arm Star Bazaar to promote education among the underprivileged children.

Hindustan Unilever, Henkel India and Proctor and Gamble have been pulled up by the advertising Standard Council of India (ASCI) for mislead...

FMCG major Hindustan Unilever Limited (HUL) on Wednesday reiterated its commitment to India as it completed 75 years of operations in the c...