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VIEWERSHIP DATA
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
- SpaceX seeks a record $75 bn in stock market debutSpaceX plans a massive $75 billion share sale, valuing the company at $1.8 trillion. This move aims to fund ambitious projects like space-b...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
- Reliance Industries Q4 Results: Profit falls 13% YoY to Rs 16,971 crore; revenue rises 13%Reliance Industries Q4 Results: Reliance Industries saw its net profit drop 13% year-on-year in the fourth quarter of fiscal 2026. Revenue,...
- IBDF backs MIB TV rating guidelines, seeks extended timelines for rolloutThe Indian Broadcasting and Digital Foundation is requesting an extension to implement new television rating rules. Key provisions regardin...
- Big Mistakes Season 2: Has the comedy series been renewed? Here’s what Dan Levy revealed about the returnBig Mistakes has gained traction through word-of-mouth and its unique tone. The blend of absurd comedy and crime drama has drawn comparison...
- She-Hulk Season 2: Is the series making a comeback? Marvel executive provides positive updateThe first season of She-Hulk sparked considerable discussion upon its release, largely due to its comedic tone and its distinctive use of f...
- TRAI begins free streaming TV regulation consultations after MIB reference, flags regulatory gapsIndia's telecom regulator TRAI is proposing new rules for streaming services like FAST. This aims to create a level playing field with trad...
- Bridgerton Season 5: Will the release timeline be fast-tracked? Netflix’s plans for Francesca’s story and expected premiere dateThe quicker turnaround for Bridgerton may reflect a broader shift in Netflix’s content strategy, as the platform looks to retain audience e...
- TV news TRP pause accepted by stakeholders, no objections so far: L MuruganIn an order dated March 6, it noted that amid the Israel-Iran conflict, certain news channels were displaying “unwarranted sensationalism a...
- MIB revamps decade-old TV ratings system, expands scope, tightens normsIndia's TV audience measurement system is set for a major overhaul. New rules mandate tracking viewership across all screens, including OTT...
- Barc uploads TV viewers' data after TRAI's noticeBarc stopped publishing viewership data when Trai’s new tariff order came into effect and affected on-ground distribution.
- TRAI issues show cause to BARC India for not publishing TV ratings onlineOn February 22, TRAI directed BARC India to release the viewership data immediately on its website.
- Tariff order impact - Advertiser body asks members not to use BARC viewership data for 6 weeksTrai’s new tariff order allowing consumers to select and pay for channels they want to watch was implemented on Feb 1st.
- NDTV sues Nielsen for viewership data manipulationNDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...
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