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FIFA World Cup’s hidden scorecard: What fans don’t see, economics doesFIFA World Cup 2026 is a fascinating economic case study, revealing how football markets mirror financial ones. Dynamic ticket pricing, dri...
Late kick-offs drag FIFA World Cup 2026 TV ad volumes down 14% in IndiaThe FIFA World Cup 2026 saw a significant drop in linear TV advertising in India, with unfavorable match timings and a paywall on ZEE5 impa...
Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
FIFA World Cup 2026 opening weekend draws 100 million viewers across Zee platformsFootball fever grips India as the FIFA World Cup 2026 opening weekend captivated over 100 million viewers across Zee Entertainment's platfo...
US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...
Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corp is acquiring Roku in a $22 billion deal. This move aims to combine Fox's content with Roku's streaming platform. The acquisition w...
IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
SpaceX seeks a record $75 bn in stock market debutSpaceX plans a massive $75 billion share sale, valuing the company at $1.8 trillion. This move aims to fund ambitious projects like space-b...
Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- NDTV sues Nielsen for viewership data manipulation
NDTV has sued the global TV rating agency Nielsen for billions of dollars for allegedly manipulating viewership data, a media report said h...