Why B2B marketers need to think video first: key insights from the SaaS CMO CircleIn the latest episode of the SaaS CMO Circle podcast, top marketing thinkers from LinkedIn and Zoho reveal how B2B video content is engagin...
20 Apr, 2026, 02.04 PM IST
Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
06 Apr, 2026, 07.53 PM IST
AI is reshaping how audiences discover and engage with content: JioStar’s Kiran ManiAI is revolutionizing content discovery and engagement, making experiences faster, simpler, and more natural for users. It personalizes rec...
30 Jan, 2026, 01.21 AM IST
Amagi acquires Argoid AI to address streaming industry challengesAmagi, a Bangalore-based unicorn in cloud-based SaaS technology for broadcast and CTV, has acquired Argoid AI. This acquisition aims to int...
03 Dec, 2024, 04.38 PM IST
Invidi partners Hathway, DEN to introduce targeted advertising on digital cableInvidi Technologies partners with Hathway Digital and DEN Networks in India to introduce advanced targeted advertisement solutions for digi...
26 Aug, 2024, 11.56 PM IST
Zee slashes staff count at tech centre by halfZEE optimises costs by terminating 50% TIC staff in Bengaluru, focusing on content enhancement and 20% operating margin goal. Management ta...
29 Mar, 2024, 11.59 PM IST
Moloco partners JioCinema to develop robust monetisation solutionMoloco, a machine learning and advertising technology company, has partnered with Viacom18-owned JioCinema to develop a robust monetization...
27 Feb, 2024, 03.06 PM IST
How the perfect pitch was prepared for Cricket World Cup watchingFour years is a lifetime in the world of technology. In 2019, the World Cup semifinal broke the record for peak concurrency, with 25 millio...
02 Dec, 2023, 10.59 PM IST
The Marvels: Disney+ offers recap episodes ahead of Captain Marvel 2's movie releaseIn preparation for the November 10th theatrical release of "The Marvels," Marvel Studios has rolled out three fresh episodes of "Legends" o...
06 Nov, 2023, 07.13 PM IST
7 best sites to buy TikTok views and likes (fast and non-drop)Want to get popular among the millennials? Here are 7 best sites to buy TikTok views and likes
02 Aug, 2022, 10.47 AM IST
MX Player appoints Suresh Menon as the Content and Creative Head for MX Studios15 Dec, 2021, 09.30 PM IST
Technology takes fans to stadiums virtually as sports resumeAfter months of lockdown due to the Covid-19 pandemic, there are attempts to resume sporting activities with empty stadiums across the worl...
13 Jun, 2020, 11.20 AM IST
ZEE patents immersive tech platform for home entertainmentZEE has secured a US patent for a ‘five-senses’ tech platform that allows the television audience to touch, feel, or smell products.
23 Oct, 2018, 06.13 AM IST
Mobile devices increasing TV engagementSharma, Tomar and Singh are among the increasing group of viewers who are using their mobile devices for some sort of engagement and intera...
19 Oct, 2018, 07.00 PM IST
Tata Communications joins Net Insight to provide real-time live feedTata Communications has teamed up with Sweden's Net Insight to help media houses distribute video feed from any location globally to any de...
25 Nov, 2015, 07.39 PM IST
- Turner Broadcasting trying new tricks in book to woo pre-teens: Benjamin Grubbs
Benjamin Grubbs, ED - Interactive media, Turner Broadcasting System, APac was recently visiting the country and took sometime out to talk t...
23 Jan, 2012, 05.12 PM IST
- Microsoft acquires Navic Networks
Microsoft Corp. said Wednesday it has acquired Navic Networks, which specializes in emerging forms of television advertising technology.
18 Jun, 2008, 05.57 PM IST