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VIDEO CONSUMPTION PATTERNS
Psychology says people who spend hours each evening on social media aren't undisciplined or passively bored; they're caught in a feedback loop designed specifically to feel like socializingSocial media platforms, designed for connection, may paradoxically fuel loneliness through passive consumption and parasocial interactions....- Want to improve your life in 5 months? Ankur Warikoo shares 5 simple challenges that can make a big differenceEntrepreneur Ankur Warikoo has proposed five simple five-month challenges that can help you in personal growth. These include understanding...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- ‘Indians turn ACs on only when needed’: US mom living in India explains biggest difference in cooling the room vs houseAn American woman living in India highlighted contrasting air conditioning habits. Indian homes typically use single-room ACs, switched on ...
- Diabetic and eating ghee with roti? Here’s what celebrity dietitian Rujuta Diwekar says about this food habitCelebrity nutritionist Rujuta Diwekar has said that diabetics do not necessarily need to avoid desi ghee and may actually benefit from addi...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Explained: How 2026 FIFA World Cup’s AI boom is fueling chipmaker, data centre REIT valuationsThe 2026 FIFA World Cup is set to become the most data-intensive sporting event yet, driven by AI, real-time analytics and edge computing. ...
- Is Gen Z getting ‘dumber’? Video explains why IQ may be falling for the first time in human historyYoung adults, Gen Z, might be experiencing a decline in cognitive skills compared to their parents. This trend, observed by neuroscientists...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Foreign handles, desi stories: How global creators are decoding IndiaAn American picking up Malayalam. A Korean calling himself Bihari. A Kiwi showing the nooks of India. Foreign influencers are using Indian ...
- What is the antidote to social media brainrot? Scientist find simple but shocking fix to boost thinking instantlyThe findings, from researchers at the University of California, Santa Barbara, provide a new perspective on how modern media consumption in...
- ‘Brain Rot’ is everywhere — here’s why the Internet can’t stop talking about itBrain rot, a new term for mental fatigue, is gaining attention. Excessive online content consumption, especially on social media, is linked...
- India's average monthly mobile data usage per user hits 31 GB in 2025: NokiaIndia saw a significant jump in mobile data usage in 2025. Average monthly data consumption per user crossed 31 GB. 5G data traffic surged ...
- YouTube passes Netflix as top choice for video content, survey revealsThe survey encompassed over 9,000 American teens, averaging slightly below 16 years of age, across various states in September, continuousl...
- Brace yourself for slower data speedsExperts and analysts say existing telecoms infrastructure belonging to Bharti Airtel, Vodafone Idea and Reliance Jio Infocomm may be ill-eq...
- India to have more than 907 million internet users by 2023: ReportAs per the CISCO report, devices and connections are growing faster (7% CAGR) than the population (1% CAGR) in the country. This trend has ...
- Why Facebook’s biggest boondoggle is hyping videoAccording to a Wall Street Journal report, Facebook overestimated the attention videos got on its platform.
- High-end devices drive 3G data usage, 4G gains traction: Report"Appetite for data consumption is very huge in India. That is evident from the this study," Nokia, Head of technology for India, Amit Marwa...
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