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YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- FIFA World Cup on ZEE5: Fans complain about streaming experience; report buffering, crashes and no 4KFootball fans in India are experiencing significant technical problems with ZEE5's 2026 World Cup broadcasts. Complaints include buffering,...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- 'Need to leave cricket behind & find sports that are relevant'Zee Entertainment is making a significant long-term bet on football. The company has secured FIFA media rights until 2034, including upcomi...
- For Gen Z diamonds are a personal style statement, not something they can tuck awayAs Millennials and Gen Z redefine luxury consumption in India, the natural diamond industry is evolving to meet their demand for individual...
- Digital arrest: How India’s fastest-growing scam uses fake investigations and video calls to siphon off croresThey pose as the police, put you under ‘digital arrest’, and tether you to a video call till your savings are gone. How India’s fastest gro...
- Trai plan to regulate internet TV triggers pushback from OTT, broadcaster groupsIn a bid to regulate, India's telecom authority TRAI is exploring potential guidelines for online television services, sparking a backlash ...
- Chitale vs Starbucks: Pune traveller shares how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- “Islam-friendly” gym in Kerala’s Palakkad? No music, separate timings for men & women, strict workout rules, claim reportsA gym in Palakkad, Kerala, is set to implement Islamic-guided operational rules. The facility will feature gender separation, separate timi...
- Amazon Music widens India play beyond Prime amid audio streaming shakeoutIn an exciting development, Amazon Music is set to unveil a new strategic initiative in India, offering a trio of subscription options: fre...
- Your next airport selfie or reel could get your phone confiscated or even put you on the no-fly list: DGCA's new rule every traveller should knowNew DGCA guidelines prohibit unauthorised photography and videography in sensitive airport areas. Passengers caught recording in restricted...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- Anthropic approaches $1T valuation; Google ads face heatAnthropic neared a trillion-dollar valuation following fresh funding. This and more in today's ETtech Top 5.
- China's ex-train driver, who “doesn’t speak English” makes an AI film in 10 days using $440; Hollywood filmmaker wants to hire himA former train driver, Liu Ziyu, gained international acclaim for his AI-generated short film, 'Zombie Scavenger,' created in just 10 days ...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- The Devil Wears Prada 2 OTT release details: Anne Hathaway, Meryl Streep return for classic comedy-drama in new sequel. Where to watch?Nearly two decades after the original film became a global favourite, The Devil Wears Prada 2 has returned with Meryl Streep, Anne Hathaway...
- Global firms use AI at Indian hubs to bring more ad work in-houseGlobal companies are using AI in India to create advertisements. This technology helps them produce images and videos faster. Companies lik...
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