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VERNACULAR GROWTH
PhysicsWallah dials down schools push after investor uneasePhysicsWallah is shifting its K-12 expansion strategy to an asset-light, online-led model, moving away from capital-intensive school operat...- India’s influencer marketing industry to reach Rs 5,000 crore by 2027 as creator economy formalises: Kofluence reportThe creator economy in India is swiftly evolving into a robust and organised sector. Brands are stepping up their accountability, while cre...
- Meesho shares surge over 7% after Q4 losses shrink sharply; Morgan Stanley raises target priceMeesho shares surged after the e-commerce platform posted an 88% YoY drop in Q4 losses to Rs 166 crore, while revenue jumped 47% to Rs 3,53...
- Stock, mutual fund investing from Tier-2, 3 cities grows fast, but limited awareness, advisory gaps remain key concernsEven as individuals from Tier-2/3 cities and beyond are rapidly embracing the world of stocks and mutual funds, gaps in advisory and awaren...
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...
- MS Dhoni invests in AI-driven storytelling platform Kuku, joins Kuku TV as brand ambassadorIconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...
- YouTube creators turn entrepreneurs on growth in vernacular, connected TV: reportIndian digital creators are increasingly becoming entrepreneurs, building lasting brands rather than chasing viral hits. YouTube’s report h...
- YouTube creators turn entrepreneurs on growth in vernacular, connected TV: ReportThe report highlights a shift away from short-lived virality. Creators are now looking to build digital IPs that anchor audience trust and ...
- India’s gaming industry powers upThe report found that India contributes approximately 20% of the world’s total mobile game downloads, surpassing even the combined download...
- Glance rides on lock screen content in regional languagesA higher number of users of lock screen platform Glance are consuming content in regional languages and their percentage is increasing stea...
- Pakistan: Sugar, flour prices soar once again in BalochistanMany districts of poverty-struck Balochistan are witnessing a rise in the prices of sugar and flour once against.
- Daily streams on audio streaming platforms reached 460 million in FY23: RedSeerRedSeer further stated that the consumption growth on audio streaming apps has accelerated due to wider internet penetration, affordable mo...
- Khabri raises pre-series A round of $2.1 million from investorsAfter penetrating the Hindi speaking markets, Khabri plans to launch content across multiple regional languages like Tamil, Telugu and Kann...
- Tongue twist: Now, unicorns go vernacular for Bharat usersUnicorns such as Byju’s, Policybazaar among others support anywhere between two & 12 regional languages.
- Samsung steps up localisation game; inks app store deal with IndusOSThe South Korean company hopes to tap the next generation of smartphone users expected mostly from rural India.
- Manch raises Rs 5 cr led by Stellaris Venture PartnersThe company which is founded by Pritam Roy an alumni of IIT Bombay and Hari Sunkari, an alumni of Osmania University, will use the cash to ...
- How small ecommerce firms are trying to access local towns and citiesCompanies are looking to digitally recreate the experience of bargaining with vendors local languages.
- 5% of FMCG sales to be online by 2020: Google-Bain surveyWith more and more people surfing online for FMCG products, the Internet would influence over a third of total sales in the sector by 2020,...
- Telcos offering SMSes in vernacular languages for rural India to increase revenue growthVodafone India, which has also seen its data revenue jump, said SMS revenue was never a significant portion of overall revenue.
- Media and entertainment industry in South India to see CAGR of 16% by 2017Media and entertainment industry in South India is expected to grow at 16% CAGR to Rs 43,600 cr by 2017.
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