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UNSTEREOTYPE ALLIANCE
Indian consumers want more inclusivity in advertising: Kantar, ASCI-UA reportThe report, which draws insights from large advertisers such as Diageo, HUL and Disney Star, said key dimensions of diversity and inclusion...- Have you really come a long way, ladies? Or still being (stereo)typical?But what about the presence and role of women in other sectors, such as advertising and marketing services? While this industry employs man...
- A touch of drama helps but un-stereotyping in ads likely to unlock higher marketing return on investment - Kantar report“The spread of ads that consumers have perceived to be both creative and effective is an affirmation of the fact that the space for creativ...
- United Nations Women launches India chapter of Unstereotype AllianceUnstereotype Alliance's members which have committed to challenging stereotyped gender portrayals include India’s largest advertisers Hindu...
- #TimeTo: Cannes Lions 2019 wants talk on gender, diversity to convert into actionCannes Lions owner Ascential has taken steps to make the Lions less of a big boys’ club, and weed out work that perpetuates stereotypes.
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