Twitter to focus on video, commerce in business revampNew Chief Executive Linda Yaccarino, who started as CEO on June 5, told Twitter investors on Thursday that the company is in early conversa...
17 Jun, 2023, 12.51 AM IST
Analysis: Twitter's advertising business seen facing slow recoveryElon Musk, who also runs electric carmaker Tesla Inc, earlier this week told the BBC that most of Twitter's advertisers are returning to th...
14 Apr, 2023, 08.06 AM IST
Twitter's revenue, adjusted earnings drop about 40% in December: reportElon Musk has been trying hard to increase Twitter’s revenue and launched the paid subscription of Twitter Blue after an initial delay. How...
04 Mar, 2023, 07.37 PM IST
Ad spending on Twitter falls by over 70% in December: dataThe recent data by Standard Media Index comes (SMI) as Twitter is moving to reverse the advertiser exodus.
25 Jan, 2023, 08.55 AM IST
Here's what Twitter lost in advertising revenue in final months of 2022Fourteen of the top 30 advertisers on Twitter stopped all advertising on the platform after Musk took charge on October 27, according to th...
20 Jan, 2023, 01.54 PM IST
Twitter to introduce new controls for ad placements: emailThe new controls are part of Twitter's effort to reassure and lure back advertisers that have pulled ads off the platform since it was purc...
09 Dec, 2022, 09.43 AM IST
Twitter offers advertisers incentives after marketers leave platform: reportUS advertisers who book $500,000 in incremental spending will qualify to have their spending matched with a "100% value add," up to a $1 mi...
02 Dec, 2022, 07.31 AM IST
Elon Musk says Apple mostly stopped advertising on TwitterElon Musk said in a tweet on Monday that Apple Inc has mostly stopped advertising on Twitter.
28 Nov, 2022, 11.44 PM IST
Elon Musk loses top advertisers on Twitter in a month: studyElon Musk has lost half of the top 100 advertisers on Twitter in less than a month after the billionaire took office, the study revealed.
27 Nov, 2022, 02.45 PM IST
'Toxic Twitter' activists ramp up pressure on brands after Trump account reinstatedTrump's account, which Twitter had suspended after the U.S. Capitol riot on Jan. 6, 2021 citing the risk of further incitement of violence,...
22 Nov, 2022, 03.36 PM IST
Advertisers react to Twitter's new ownershipAdvertisers are grappling with Twitter's new ownership under Tesla boss Elon Musk, who once tweeted "I hate advertising".
18 Nov, 2022, 06.10 PM IST
Commit to ‘hardcore’ Twitter or go home with severance pay, Elon Musk tells staffAnyone who failed to sign the pledge by 5 pm US Eastern Time on Thursday would be handed a three-month severance package, Musk wrote in an ...
16 Nov, 2022, 05.10 PM IST
Stellantis pauses paid ads on Twitter after Elon Musk takeoverStellantis joins a number of major companies that have halted advertising on Twitter, including United Airlines, General Mills Inc luxury a...
08 Nov, 2022, 06.46 AM IST
Many Indian brands put Twitter ads on hold on content worriesSam Balsara, chairman of diversified advertising, media and entertainment group Madison World, said: “Brands are being cautious, and some m...
07 Nov, 2022, 10.39 AM IST
Advertisers react to Twitter's new ownershipAdvertisers are grappling with Twitter's new ownership under Tesla boss Elon Musk, who once tweeted "I hate advertising".
04 Nov, 2022, 09.02 PM IST
General Mills, Audi join list of companies pausing Twitter adsGeneral Mills and Audi are the latest big advertisers to pause ads on Twitter as questions swirl about how the social media platform will o...
04 Nov, 2022, 12.23 PM IST
General Motors temporarily halts paid advertising on TwitterGM said "as is normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising." T...
29 Oct, 2022, 06.52 AM IST